Understanding trust and perceived risk in sharing accommodation: an extended elaboration likelihood model and moderated by risk attitude

IF 11.9 1区管理学 Q1 BUSINESS

Journal of Hospitality Marketing & Management Pub Date : 2021-10-21 DOI:10.1080/19368623.2022.1986190

Yuan Tian, Hong-lei Zhang, Yifei Jiang, Yang Yang

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引用次数: 21

Abstract

ABSTRACT Facing the rapid expansion of the sharing economy, it is essential to understand the trusting mechanism in the P2P sector and its consequence on the perceived risks. This study extends the elaboration likelihood model to explore the relationships among argument quality, source credibility, trust, risk perception, and behavioral intention in the sharing economy context. The proposed theoretical framework has been tested with a survey targeting the younger generation in China. The results suggest that both the central route (i.e., argument quality) and peripheral route (i.e., source credibility) in the information processing positively affect trust. Trust is positively associated with behavioral intentions, while risk perceptions have a negative effect. Besides, a significant effect of trust was found on risk perceptions. The moderating effect of risk attitudes was further uncovered through model comparison. Moreover, the usefulness of risk relievers differs across three groups of tourists with different risk attitudes.

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理解共享通融中的信任和感知风险：一个扩展的精化可能性模型并受风险态度的调节

摘要面对共享经济的快速扩张，了解P2P领域的信任机制及其对感知风险的影响至关重要。本研究扩展了阐述可能性模型，探讨了共享经济背景下争论质量、来源可信度、信任、风险感知和行为意图之间的关系。所提出的理论框架已经通过一项针对中国年轻一代的调查进行了检验。结果表明，信息处理中的中心路径（即论点质量）和外围路径（即来源可信度）都对信任产生了积极影响。信任与行为意图呈正相关，而风险认知则具有负面影响。此外，信任对风险认知有显著影响。通过模型比较进一步揭示了风险态度的调节作用。此外，具有不同风险态度的三组游客的风险缓解措施的有用性也有所不同。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Hospitality Marketing & Management Multiple-

CiteScore

20.90

自引率

6.40%

发文量

期刊介绍： The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.