A Study On Consumer Awareness And Influence Towards Jaisuryas Departmental Stores In Salem City

Q4 Business, Management and Accounting

Restaurant Business Pub Date : 2019-12-06 DOI:10.26643/rb.v118i12.12583

S. Kavitha, C. Madhesh

引用次数: 0

Abstract

The objective of this paper is to find out the consumer awareness and influence towards Jaisuryas Departmental Stores in Salem City. A total of 48 consumers of Jaisuryas Departmental Store were surveyed in the two branches of Jaisuryas Departmental Stores at Salem city. Descriptive analysis and Chi-Square were implemented in the study. The result depicts the level of awareness and the various factors which affects the consumer character and behaviour towards the Departmental Stores. This paper reveals the secret of successful retailing such as good quality products, lowest prices and guaranteed satisfaction and overall a pleasant shopping experience will help the departmental stores to achieve great success in retail industry.

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塞勒姆市斋素雅百货商店消费者意识及影响研究

本文的目的是了解消费者对塞勒姆市Jaisuryas百货公司的认识和影响。在位于塞勒姆市的Jaisuryas百货公司的两家分店，共有48名Jaisurya百货公司的消费者接受了调查。研究采用描述性分析和卡方分析。该结果描述了消费者对百货商店的认识水平以及影响消费者性格和行为的各种因素。本文揭示了零售业成功的秘诀，如优质的产品、最低的价格和有保证的满意度，以及总体上愉快的购物体验，这将有助于百货公司在零售业取得巨大成功。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Restaurant Business Business, Management and Accounting-Tourism, Leisure and Hospitality Management

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