Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success

IF 9.5 1区管理学 Q1 BUSINESS

Journal of the Academy of Marketing Science Pub Date : 2023-08-19 DOI:10.1007/s11747-023-00964-0

Manuel Berkmann, Maik Eisenbeiss, W. Reinartz, Nico Schauerte

引用次数: 0

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利用B2B现场服务技术人员作为“第二销售力量”:服务情况如何影响销售活动和成功

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来源期刊

Journal of the Academy of Marketing Science BUSINESS-

CiteScore

30.00

自引率

7.10%

发文量

期刊介绍： JAMS, also known as The Journal of the Academy of Marketing Science, plays a crucial role in bridging the gap between scholarly research and practical application in the realm of marketing. Its primary objective is to study and enhance marketing practices by publishing research-driven articles. When manuscripts are submitted to JAMS for publication, they are evaluated based on their potential to contribute to the advancement of marketing science and practice.