Evaluating E-Book Effectiveness and the Impact on Student Engagement

IF 2.8 Q1 EDUCATION & EDUCATIONAL RESEARCH

Journal of Marketing Education Pub Date : 2021-07-29 DOI:10.1177/02734753211035162

Adam C. Merkle, L. Ferrell, O. Ferrell, J. Hair

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引用次数: 4

Abstract

Marketing curricula are experiencing a digital disruption as e-books and other electronic educational resources replace print textbooks. This study investigates student perceptions about the effectiveness of print textbooks and e-books. Specifically, we focus on the perceived effectiveness of e-books and the impact on student engagement. A field-based quasi-experiment was conducted with a sample of 259 students in the Fall semester, and a follow-up sample of 395 students in the Spring semester. The results show a diverse impact of e-books on student engagement. Some aspects of engagement are positively affected while other aspects of student engagement exhibit a neutral or negative leaning impact. The findings also reflect significant variation in e-book effectiveness depending on the course. Finally, we find that e-books moderate the relationship between textbook effectiveness and academic performance engagement. Highly effective e-books result in higher levels of academic performance engagement. Collectively these findings shed light on the current situation and provide a foundation for additional research to further our understanding about e-book effectiveness and its relationship to student engagement.

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评估电子书的有效性及其对学生参与度的影响

随着电子书和其他电子教育资源取代纸质教科书，营销课程正在经历数字化颠覆。这项研究调查了学生对印刷教科书和电子书有效性的看法。具体而言，我们关注电子书的感知有效性及其对学生参与度的影响。一项基于实地的准实验在秋季学期对259名学生进行了抽样，在春季学期对395名学生进行后续抽样。研究结果显示，电子书对学生参与度的影响各不相同。参与的某些方面受到积极影响，而学生参与的其他方面则表现出中性或负面的学习影响。研究结果还反映出电子书的有效性因课程而异。最后，我们发现电子书调节了教科书有效性和学习成绩投入之间的关系。高效的电子书会带来更高水平的学术表现参与。总之，这些发现揭示了当前的情况，并为进一步研究奠定了基础，以进一步了解电子书的有效性及其与学生参与度的关系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing Education EDUCATION & EDUCATIONAL RESEARCH-

CiteScore

6.00

自引率

25.00%

发文量

期刊介绍： The Journal of Marketing Education is the leading international scholarly journal devoted to contemporary issues in marketing education. Its mission is to provide a forum for the exchange of ideas, information, and experiences related to the process of educating students in marketing and its subfields. Its audience is largely composed of marketing faculty members at institutions of higher education where teaching is an integral component of their overall responsibilities. The main function of the Journal of Marketing Education is to publish articles focusing on the latest teaching/learning strategies and tactics in marketing education.