COMPETITIVE ADVANTAGE AS A MEDIATING EFFECT IN THE IMPACT OF GREEN INNOVATION AND FIRM PERFORMANCE

Q2 Business, Management and Accounting

Business: Theory and Practice Pub Date : 2023-05-12 DOI:10.3846/btp.2023.15865

M. Novitasari, Dian Agustia

引用次数: 1

Abstract

The objective of this study was to measure or assess competitive advantage in mediating the effect of green innovation on firm performance. The data in the study were PROPER companies for the 2010-2018 period and the sample was selected using purposive sampling so that 369 companies were obtained. The results of this study proved that green innovation had a positive effect on competitive advantage, the competitive advantage had a positive effect on firm performance, green innovation had no effect on firm performance, and competitive advantage mediated the effect of green innovation on firm performance. In reducing environmental problems, companies can apply green innovation to increase the company’s competitive advantage and firm performance.

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竞争优势在绿色创新对企业绩效影响中的中介作用

本研究的目的是衡量或评估在中介绿色创新对企业绩效影响方面的竞争优势。研究中的数据是2010-2018年期间的PROPER公司，样本是通过有目的的抽样选择的，因此获得了369家公司。研究结果表明，绿色创新对竞争优势有正向影响，竞争优势对企业绩效有正向影响；绿色创新对企业绩效没有影响。在减少环境问题方面，企业可以应用绿色创新来提高企业的竞争优势和绩效。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Business: Theory and Practice Business, Management and Accounting-Strategy and Management

CiteScore

5.00

自引率

0.00%

发文量

审稿时长

8 weeks

期刊介绍： The journal "Business: Theory and Practice" is published from 2000. 1 vol (4 issues) per year are published. Articles in Lithuanian, English, German, Russian. The Journal has been included into database "ICONDA" and "Business Source Complete".