Can strategic corporate social responsibility drive corporate innovation?

IF 0.9 4区管理学 Q4 BUSINESS

South African Journal of Business Management Pub Date : 2021-11-30 DOI:10.4102/sajbm.v52i1.2577

Zhenzhen Yang, H. Su, Wen-chi Sun

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引用次数: 1

Abstract

Purpose: In practice, an increasing number of economic entities have begun to consider strategic corporate social responsibility (CSR) as an opportunity to create a win-win situation for the organisation and the society. The existing literature has yet to soundly corroborate the role of strategic CSR in corporate innovation. This study examines the relationship between strategic CSR and innovation.Design/methodology/approach: The empirical regression models are estimated to analyse the data collected from 2817 firms yielding 18 845 firm–year observations from 2001 to 2014 in the United States.Findings/results: The findings indicate that firms with strategic CSR generate more and better innovation outputs. The positive effect is more pronounced when institutional ownership is lower, when firm size is larger, and when product market competition is more intense. In terms of economic consequences, firms with strategic CSR actually have higher commercial value and are less likely to suffer loss from failed innovation.Practical implications: To establish a sustainable relationship with stakeholders and realise the long-term development of business and society, enterprises should engage in strategic CSR in a planned manner based on their own resources and professional expertise.Originality/value: The study sheds light on a growing body of literature that investigates the real consequences of firms’ strategic CSR, and explains the growing recognition of the importance of strategic CSR.

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战略企业社会责任能否推动企业创新?

目的：在实践中，越来越多的经济实体开始将战略企业社会责任（CSR）视为一个为组织和社会创造双赢局面的机会。现有文献尚未充分证实战略性企业社会责任在企业创新中的作用。本研究考察了战略性企业社会责任与创新之间的关系。设计/方法/方法：估计实证回归模型分析了从2817家公司收集的数据，得出了美国2001年至2014年1845家公司的年度观察结果。发现/结果：研究结果表明，具有战略CSR的公司产生了更多更好的创新产出。当机构所有权较低、企业规模较大以及产品市场竞争更加激烈时，这种积极影响更加明显。就经济后果而言，具有战略CSR的企业实际上具有更高的商业价值，并且不太可能因创新失败而遭受损失。实践启示：为了与利益相关者建立可持续的关系，实现企业和社会的长期发展，企业应基于自身资源和专业知识，有计划地参与战略性企业社会责任。独创性/价值：这项研究揭示了越来越多的文献，这些文献调查了企业战略企业社会责任的真实后果，并解释了人们对战略企业社会义务重要性的日益认识。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

South African Journal of Business Management Multiple-

CiteScore

2.00

自引率

7.70%

发文量

审稿时长

25 weeks

期刊介绍： The South African Journal of Business Management publishes articles that have real significance for management theory and practice. The content of the journal falls into two categories: managerial theory and management practice: -Management theory is devoted to reporting new methodological developments, whether analytical or philosophical. In general, papers should, in addition to developing a new theory, include some discussion of applications, either historical or potential. Both state-of-the-art surveys and papers discussing new developments are appropriate for this category. -Management practice concerns the methodology involved in applying scientific knowledge. It focusses on the problems of developing and converting management theory to practice while considering behavioural and economic realities. Papers should reflect the mutual interest of managers and management scientists in the exercise of the management function. Appropriate papers may include examples of implementations that generalise experience rather than specific incidents and facts, and principles of model development and adaptation that underline successful application of particular aspects of management theory. The relevance of the paper to the professional manager should be highlighted as far as possible.