QR Codes on Moscow Sites: Invisible Visibility, or Keeping Pace with the Changes?

IF 0.4 Q3 ANTHROPOLOGY

Visual Anthropology Pub Date : 2023-01-01 DOI:10.1080/08949468.2023.2168958

O. Suleimanova, M. Fomina, Natalia A. Chekmaeva

引用次数: 1

Abstract

This article focuses on the small-format multimodal text “embedded” in Quick Response (QR) codes on Moscow’s historical buildings, which aims to reveal what means this city uses to translate the national legacy to the awareness of the general public via QR codes. Despite their continuing proliferation and omnipresence in all city domains the information power and mind-framing potential of QR codes have not received a comprehensive analysis yet. This article covers the application range, metadata layout, and typology of QR coded objects, going on to a structural analysis of the multimodal texts—which combine audial, visual and verbal codes—using a multidisciplinary approach.

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莫斯科网站上的QR码:不可见，还是与时俱进?

本文重点关注莫斯科历史建筑上“嵌入”QR码的小格式多模态文本，旨在揭示这座城市通过QR码将国家遗产转化为公众意识的手段。尽管QR码在所有城市领域不断扩散和无处不在，但其信息能力和思维框架的潜力尚未得到全面的分析。本文将介绍QR编码对象的应用范围、元数据布局和类型，然后使用多学科方法对多模态文本(结合了听觉、视觉和口头代码)进行结构分析。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Visual Anthropology ANTHROPOLOGY-

CiteScore

1.00

自引率

50.00%

发文量

期刊介绍： Visual Anthropology is a scholarly journal presenting original articles, commentary, discussions, film reviews, and book reviews on anthropological and ethnographic topics. The journal focuses on the study of human behavior through visual means. Experts in the field also examine visual symbolic forms from a cultural-historical framework and provide a cross-cultural study of art and artifacts. Visual Anthropology also promotes the study, use, and production of anthropological and ethnographic films, videos, and photographs for research and teaching.