Influencing the adoption of microgeneration technologies using the theory of planned behaviour

IF 0.9 4区管理学 Q4 BUSINESS

South African Journal of Business Management Pub Date : 2021-05-31 DOI:10.4102/SAJBM.V52I1.2100

Njabulo Mkhize

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引用次数: 3

Abstract

Purpose: This study sought to understand the factors that influence the behavioural intention of households towards microgeneration technologies. This includes subjective knowledge (SK) within the TPB framework as a determinant of behavioural intention. Methods: A quantitative research approach was followed. A sample frame consisted of households as a unit. A structured questionnaire was administered by using convenience sampling approach. Respondents include members of households who were above the age of 18. Altogether, 237 usable self-administered questionnaires were used for the data. Results: A two-stage procedure to perform Structural Equation Modeling (SEM) analysis by using SPSS AMOS 25 was conducted. The results showed that subjective norms (SNs) and attitude (ATT) had a significant and positive relationship with behavioural intention. Subjective knowledge showed no significant relationship. Practical implications: Recommendations are made to marketers in relationship to cohesive message relating to microgeneration technologies with a special emphasis on reference groups in the messaging. For policymakers, there will be a need to consider the role of society and the immediate communities of potential adopters in their policy documents. Originality/value: This study contributes to the scarce understanding of microgeneration technology in emerging markets by testing a proposed model by using data. It also enriches the adoption models via empirically exploring the relationship between SK and behavioural intention.

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利用计划行为理论影响微型发电技术的采用

目的:本研究旨在了解影响家庭对微型发电技术的行为意愿的因素。这包括主观知识(SK)在TPB框架内作为行为意图的决定因素。方法:采用定量研究方法。一个样本框架由家庭作为一个单位组成。采用方便抽样法进行结构化问卷调查。受访者包括18岁以上的家庭成员。总共使用了237份可用的自我管理问卷作为数据。结果:采用SPSS AMOS 25对结构方程模型(SEM)进行了两阶段分析。结果表明，主观规范(SNs)和态度(ATT)与行为意向呈显著正相关。主观认知无显著相关性。实际影响:建议向市场营销人员的关系，有关微代技术的凝聚力的信息，特别强调在消息传递参考组。对于决策者来说，有必要在其政策文件中考虑社会和潜在采用者的直接社区的作用。原创性/价值:本研究通过使用数据测试所提出的模型，有助于对新兴市场微型发电技术的稀缺理解。并通过实证探索SK与行为意向之间的关系，丰富了采用模型。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

South African Journal of Business Management Multiple-

CiteScore

2.00

自引率

7.70%

发文量

审稿时长

25 weeks

期刊介绍： The South African Journal of Business Management publishes articles that have real significance for management theory and practice. The content of the journal falls into two categories: managerial theory and management practice: -Management theory is devoted to reporting new methodological developments, whether analytical or philosophical. In general, papers should, in addition to developing a new theory, include some discussion of applications, either historical or potential. Both state-of-the-art surveys and papers discussing new developments are appropriate for this category. -Management practice concerns the methodology involved in applying scientific knowledge. It focusses on the problems of developing and converting management theory to practice while considering behavioural and economic realities. Papers should reflect the mutual interest of managers and management scientists in the exercise of the management function. Appropriate papers may include examples of implementations that generalise experience rather than specific incidents and facts, and principles of model development and adaptation that underline successful application of particular aspects of management theory. The relevance of the paper to the professional manager should be highlighted as far as possible.