A FOOT IN THE DOOR: A CUSTOMIZABLE NETWORKING PROJECT

Abstract

ABSTRACT Marketing projects offer the opportunity to combine theory with practice. We propose a semester-long project that takes concepts learned in various marketing courses – prospecting, developing rapport, and building a personal network – and allows students to create a customizable networking strategy to benefit their career development. The project was tested across multiple modalities, in classes large and small, at two universities. Student feedback was quite positive, with students noting an increased level of confidence in networking while identifying tools they can use beyond the semester. Materials are provided for professors to implement this project in their class.