{"title":"What subnational analysis could mean for IB research? Evidence for home bias reversals based on catchment area alcohol sales in Ontario","authors":"Walid Hejazi","doi":"10.1016/j.jwb.2022.101368","DOIUrl":null,"url":null,"abstract":"<div><p>Research at the subnational level typically uses borders which are politically determined or arbitrary, and hence not necessarily based on the markets which foreign firms target in their international business strategies. The current paper extends the international business literature at the subnational level by using markets identified through the profit maximizing lens of a host-country retailer, which is a conceptually more appealing methodological approach for firms wishing to enter a local market through exports. Evidence of home bias reversals at the catchment area level provides important insights for more refined market entry strategies, which may be missed at other subnational units of analysis. This study therefore establishes the importance of subnational analysis at the catchment area level and uses the reversal of domestic-country bias effects as an example to prove the importance of this methodological approach. The benefits of such an approach are tested using the sale of domestic and imported alcohol across catchment areas for a multi-location retailer in the province of Ontario.</p></div>","PeriodicalId":51357,"journal":{"name":"Journal of World Business","volume":null,"pages":null},"PeriodicalIF":8.9000,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of World Business","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S1090951622000591","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Research at the subnational level typically uses borders which are politically determined or arbitrary, and hence not necessarily based on the markets which foreign firms target in their international business strategies. The current paper extends the international business literature at the subnational level by using markets identified through the profit maximizing lens of a host-country retailer, which is a conceptually more appealing methodological approach for firms wishing to enter a local market through exports. Evidence of home bias reversals at the catchment area level provides important insights for more refined market entry strategies, which may be missed at other subnational units of analysis. This study therefore establishes the importance of subnational analysis at the catchment area level and uses the reversal of domestic-country bias effects as an example to prove the importance of this methodological approach. The benefits of such an approach are tested using the sale of domestic and imported alcohol across catchment areas for a multi-location retailer in the province of Ontario.
期刊介绍:
The Journal of World Business holds a distinguished position as a leading publication within the realm of International Business. Rooted in a legacy dating back to 1965, when it was established as the Columbia Journal of World Business, JWB is committed to disseminating cutting-edge research that reflects significant advancements in the field. The journal actively seeks submissions that propel new theoretical frameworks and innovative perspectives on International Business phenomena. Aligned with its domain statement, submissions are expected to possess a clear multinational, cross-border, or international comparative focus, while remaining pertinent to the study of management and organizations. JWB particularly encourages submissions that challenge established theories or assumptions, presenting pioneering or counterintuitive findings. With an inclusive approach, the journal welcomes contributions from diverse conceptual and theoretical traditions, encompassing allied social sciences and behavioral sciences. Submissions should either develop new theories or rigorously test existing ones, employing a variety of qualitative, quantitative, or other methodological approaches. While JWB primarily caters to scholars and researchers, it values contributions that explore implications for Multinational Enterprises and their management, as well as ramifications for public policy and the broader societal role of business.