What subnational analysis could mean for IB research? Evidence for home bias reversals based on catchment area alcohol sales in Ontario

IF 8.9 1区 管理学 Q1 BUSINESS
Walid Hejazi
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引用次数: 0

Abstract

Research at the subnational level typically uses borders which are politically determined or arbitrary, and hence not necessarily based on the markets which foreign firms target in their international business strategies. The current paper extends the international business literature at the subnational level by using markets identified through the profit maximizing lens of a host-country retailer, which is a conceptually more appealing methodological approach for firms wishing to enter a local market through exports. Evidence of home bias reversals at the catchment area level provides important insights for more refined market entry strategies, which may be missed at other subnational units of analysis. This study therefore establishes the importance of subnational analysis at the catchment area level and uses the reversal of domestic-country bias effects as an example to prove the importance of this methodological approach. The benefits of such an approach are tested using the sale of domestic and imported alcohol across catchment areas for a multi-location retailer in the province of Ontario.

地方分析对IB研究意味着什么?基于安大略省集水区酒精销售的家乡偏见逆转证据
次国家一级的研究通常使用政治上确定的或武断的边界,因此不一定以外国公司在其国际商业战略中所针对的市场为基础。当前的论文通过使用通过东道国零售商的利润最大化透镜确定的市场,扩展了次国家一级的国际商业文献,这对于希望通过出口进入当地市场的公司来说是一种概念上更具吸引力的方法方法。在集水区层面上,家乡偏见逆转的证据为更精细的市场进入策略提供了重要的见解,这在其他次国家单位的分析中可能会被遗漏。因此,本研究确定了在集水区一级进行次国家分析的重要性,并以国内-国家偏差效应的逆转为例,证明了这种方法方法的重要性。通过在安大略省的一个多地点零售商的集水区销售国内和进口酒类,测试了这种方法的好处。
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来源期刊
CiteScore
16.50
自引率
11.20%
发文量
73
期刊介绍: The Journal of World Business holds a distinguished position as a leading publication within the realm of International Business. Rooted in a legacy dating back to 1965, when it was established as the Columbia Journal of World Business, JWB is committed to disseminating cutting-edge research that reflects significant advancements in the field. The journal actively seeks submissions that propel new theoretical frameworks and innovative perspectives on International Business phenomena. Aligned with its domain statement, submissions are expected to possess a clear multinational, cross-border, or international comparative focus, while remaining pertinent to the study of management and organizations. JWB particularly encourages submissions that challenge established theories or assumptions, presenting pioneering or counterintuitive findings. With an inclusive approach, the journal welcomes contributions from diverse conceptual and theoretical traditions, encompassing allied social sciences and behavioral sciences. Submissions should either develop new theories or rigorously test existing ones, employing a variety of qualitative, quantitative, or other methodological approaches. While JWB primarily caters to scholars and researchers, it values contributions that explore implications for Multinational Enterprises and their management, as well as ramifications for public policy and the broader societal role of business.
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