Arthur Huang, Melissa Farboudi Jahromi, Julia Márquez
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引用次数: 0
Abstract
The COVID-19 pandemic has imposed various obstacles and restrictions for the tourism and hospitality industry. This paper adopts the concept of the behavioural immune system to discuss tourism and hospitality customers’ potential behaviours during the pandemic and provide business strategies that can address these behaviours. The behavioural immune system is a motivational system that determines individuals’ behaviours to pathogen infection. First, this study introduces the mechanism of the behavioural immune system including environmental evaluation and aversive perception, aversive emotional and cognitive responses, and avoidance behaviours. It also provides examples in the guest service context to better portray the mechanism. Second, the study suggests specific measures for tourism and hospitality businesses that may help them to prevent the aversive and avoidance responses of customers triggered by their behavioural immune system during the pandemic. Then, the study integrates customers’ responses and businesses’ measures in a framework, which extends the literature on customers’ behaviour in the hospitality and tourism context. To the authors’ knowledge, this is the first time the concept of behavioural immune system is adopted to discuss customers’ behaviours towards tourism and hospitality services during a pandemic.
期刊介绍:
The European Journal of Tourism Research is an open access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, tourism sociology, psychology in tourism, tourism geography, political sciences in tourism, mathematics, tourism statistics, tourism anthropology, culture and tourism, heritage and tourism, national identity and tourism, information technologies in tourism and others are invited.