What affects the use of green technology in hotels? Assessing hotel management viewpoint using natural language processing based qualitative study

IF 11.9 1区管理学 Q1 BUSINESS

Journal of Hospitality Marketing & Management Pub Date : 2023-06-06 DOI:10.1080/19368623.2023.2221256

Ananya Ray, Arghya Ray, P. Bala, N. Rana

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引用次数: 1

Abstract

ABSTRACT Hotels across the globe are trying to adopt green technologies for reducing the negative impact of the hospitality segment on the environment. However, the implementation of green technologies in hotels can be affected by the perspectives of managers. There is a need to assess the views of managers regarding the enablers, barriers and skill-sets that affect the adoption of green technologies in hotels. Existing studies fail to draw a proper link between the factors that affect green technology use in hotels and the website content of green hotels. Semi-structured interviews of fifteen managers and topic-modeling of the website content of forty-one Indian green hotels reveal that there is a gap in communications and awareness. The qualitative study using a grounded theory and phenomenology approach has found motivators like, cost reduction, value-for-nature, and barriers like, misperception of customers, high cost. The study highlighted the importance of green skills as a moderator. 全球的酒店都在尝试采用绿色技术来减少酒店业对环境的负面影响. 然而，酒店绿色技术的实施可能会受到管理者观点的影响. 有必要评估管理人员对影响酒店采用绿色技术的推动因素、障碍和技能的看法. 现有研究未能在影响酒店绿色技术使用的因素与绿色酒店网站内容之间建立适当的联系. 对 15 名经理的半结构化访谈和对 41 家印度绿色酒店网站内容的主题建模表明，在沟通和意识方面存在差距. 使用扎根理论和现象学方法的定性研究发现了诸如降低成本、保护自然价值等激励因素，以及诸如对客户的误解、高成本等障碍. 该研究强调了绿色技能作为主持人的重要性.

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是什么影响了绿色科技在酒店的应用?利用基于自然语言处理的定性研究评估酒店管理观点

ABSTRACT Hotels across the globe are trying to adapt green technologies for reducing the negative impact of the hospitality segment on the environment How, the implementation of green technologies in hotels can be affected by the perspectives of managers There is a need to assess the views of managers reviewing the enablers, barriers, and skill sets that affect the option of green technologies in hotels Existing studies failed to draw a property link between the factors that affect green technology use in hotels and the website content of green hotels Semi structured interviews of five managers and topic modeling of the website content of forty-one Indian green hotels received that there is a gap in communications and awareness The qualitative study using a grounded theory and phenomenology approach has found motivators like, cost reduction, value for feature, and barriers like, misconception of customers, high cost The study highlighted the importance of green skills as a modeler Hotels around the world are trying to adopt green technology to reduce the negative impact of the hotel industry on the environment However, the implementation of green technology in hotels may be influenced by the views of managers It is necessary to evaluate the views of management on the driving factors, obstacles, and skills that affect the adoption of green technology in hotels Existing research has failed to establish an appropriate connection between factors affecting the use of green technology in hotels and the content of green hotel websites A semi-structured interview with 15 managers and thematic modeling of content on 41 Indian green hotel websites showed gaps in communication and awareness Qualitative research using grounded theory and phenomenological methods has identified incentives such as cost reduction and conservation of natural values, as well as obstacles such as misunderstandings of customers and high costs This study emphasizes the importance of green skills as a host

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来源期刊

Journal of Hospitality Marketing & Management Multiple-

CiteScore

20.90

自引率

6.40%

发文量

期刊介绍： The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.