Strategic direction for aviation maintenance, repair, and overhaul hub after crisis recovery

IF 5.5 Q1 MANAGEMENT

Asia Pacific Management Review Pub Date : 2023-06-01 DOI:10.1016/j.apmrv.2022.03.003

Jirapan Liangrokapart , Thaninrat Sittiwatethanasiri

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引用次数: 4

Abstract

Thailand must set a clear strategic direction for its aviation maintenance, repair, and overhaul (MRO) industry after the crisis. Commonly used management tools such as Strengths, Weaknesses, Opportunities, and Threats analysis, or SWOT analysis, alone may not work well as it provides only a basic outline of the current situation, but cannot identify priority areas for taking actions. We enhanced SWOT analysis using a multi-criteria decision-making technique called analytic hierarchy process (AHP). The SWOT-AHP combined tool can prioritize the internal and external factors affecting its strategic direction. The potential of the Southeast Asian MRO market, strong government support, and advanced digital technology development are among the areas highlighted for strategic planning in the future after recovery from the pandemic crisis. Priorities for strategic directions include strong government support and specific labor skill development, robust regulations and advanced technology adoption, and the support of local transportation infrastructure and supply chains.

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危机恢复后航空维护、维修和大修枢纽的战略方向

泰国必须在危机后为其航空维护、修理和大修(MRO)行业制定明确的战略方向。常用的管理工具，如优势、劣势、机会和威胁分析，或SWOT分析，单独可能不能很好地工作，因为它只提供了当前情况的基本轮廓，但不能确定采取行动的优先领域。我们使用称为层次分析法(AHP)的多标准决策技术增强了SWOT分析。SWOT-AHP组合工具可以优先考虑影响其战略方向的内部和外部因素。东南亚MRO市场的潜力、强有力的政府支持和先进的数字技术发展是在疫情危机恢复后未来战略规划的重点领域。战略方向的优先事项包括强有力的政府支持和特定的劳动技能发展，强有力的法规和先进技术的采用，以及对当地交通基础设施和供应链的支持。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asia Pacific Management Review MANAGEMENT-

CiteScore

8.00

自引率

4.50%

发文量

期刊介绍： Asia Pacific Management Review (APMR), peer-reviewed and published quarterly, pursues to publish original and high quality research articles and notes that contribute to build empirical and theoretical understanding for concerning strategy and management aspects in business and activities. Meanwhile, we also seek to publish short communications and opinions addressing issues of current concern to managers in regards to within and between the Asia-Pacific region. The covered domains but not limited to, such as accounting, finance, marketing, decision analysis and operation management, human resource management, information management, international business management, logistic and supply chain management, quantitative and research methods, strategic and business management, and tourism management, are suitable for publication in the APMR.