Digital agriculture killjoy: happy objects and cruel quests for the good life

IF 3.2 2区社会学 Q1 GEOGRAPHY

Sociologia Ruralis Pub Date : 2022-08-05 DOI:10.1111/soru.12398

M. Carolan

引用次数: 3

Abstract

This article brings together phenomena not often connected in the rural studies cannon to show an underlying relationality connecting digital agriculture, conceptions of the good life and pursuits of happiness. Drawing from the scholarship of Sara Ahmed and Lauren Berlant, Agriculture 4.0 technologies are described as 'cruel' happiness pointers. These platforms are shown to direct actors towards happiness while potentially accelerating the very conditions that produced the problems they are promising to solve. Highlighting conceptions of the good life that are fluid, contested and multiple, which have connections to sayings and doings associated with these platforms, the analysis makes visible norms and values animating the so-called digital revolution. At the same time, the article interrogates what these changing affective politics means for the future of farming and farm-based identities, at least in Western countries. The data analysed, from individuals who had adopted smart farming applications in the US, were collected from focus groups and personal interviews, the latter conducted pre (2019) and post coronavirus (COVID-19) outbreak (2020 and 2021).

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数字农业扼杀快乐：美好生活的快乐对象与残酷追求

本文汇集了农村研究领域中不常联系的现象，以展示数字农业、美好生活观念和幸福追求之间的潜在关系。根据萨拉·艾哈迈德和劳伦·伯兰特的研究，农业4.0技术被描述为“残酷的”幸福指标。事实证明，这些平台在引导参与者走向幸福的同时，也潜在地加速了产生这些平台承诺要解决的问题的条件。该分析突出了流动的、有争议的和多元的美好生活概念，这些概念与与这些平台相关的言论和行为有关，使可见的规范和价值观激发了所谓的数字革命。与此同时，这篇文章还探讨了这些不断变化的情感政治对农业和以农场为基础的身份的未来意味着什么，至少在西方国家是这样。分析的数据来自美国采用智能农业应用的个人，收集自焦点小组和个人访谈，后者在冠状病毒(COVID-19)爆发之前(2019年)和之后(2020年和2021年)进行。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Sociologia Ruralis Multiple-

CiteScore

7.30

自引率

14.60%

发文量

期刊介绍： Sociologia Ruralis reflects the diversity of European social-science research on rural areas and related issues. The complexity and diversity of rural problems require multi and interdisciplinary approaches. Over the past 40 years Sociologia Ruralis has been an international forum for social scientists engaged in a wide variety of disciplines focusing on social, political and cultural aspects of rural development. Sociologia Ruralis covers a wide range of subjects, ranging from farming, natural resources and food systems to rural communities, rural identities and the restructuring of rurality.