It Just Feels Right. Visuality and Emotion Norms in Right-Wing Populist Storytelling

IF 3.5 2区社会学 Q1 INTERNATIONAL RELATIONS

International Political Sociology Pub Date : 2022-10-17 DOI:10.1093/ips/olac017

Freistein Katja, Gadinger Frank, Unrau Christine

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引用次数: 5

Abstract

This paper contributes to debates on the growing appeal of right-wing populism by combining a focus on visuality, narratives, and emotions. We argue that right-wing populists’ claims extend to establishing alternative emotion norms that collectivize feelings and their expression, and are conveyed in visual narratives. The emotional range covered by these norms transcends emotions usually associated with right-wing populism such as fear or humiliation. By employing seemingly inoffensive modes of presentation, emotional responses including indignation, compassion, and schadenfreude can be used as narrative bait for hitherto uninterested audiences. Following from that, emotion norms, such as exclusive forms of sympathy and humor, can be established. We illustrate our argument in three short case studies from Austria, France, and Italy. The conceptual and methodological insights are particularly relevant for those interested in the power of emotions, different modes of visual storytelling in world politics, and the performative effects of right-wing populist practices and narratives in politics.

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感觉很好。右翼民粹主义故事的视觉性与情感规范

本文结合对视觉、叙事和情感的关注，为右翼民粹主义日益增长的吸引力的辩论做出了贡献。我们认为，右翼民粹主义者的主张延伸到建立另类情感规范，将情感及其表达集体化，并通过视觉叙事进行传达。这些规范所涵盖的情感范围超越了通常与右翼民粹主义相关的情感，如恐惧或羞辱。通过采用看似无害的呈现方式，包括愤怒、同情和幸灾乐祸在内的情感反应可以被用作迄今为止不感兴趣的观众的叙事诱饵。在此基础上，可以建立情感规范，如排他性的同情和幽默形式。我们在奥地利、法国和意大利的三个简短案例研究中阐述了我们的论点。对于那些对情感的力量、世界政治中不同的视觉叙事模式以及右翼民粹主义实践和政治叙事的表演效果感兴趣的人来说，这些概念和方法论见解尤其重要。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Political Sociology Multiple-

CiteScore

4.80

自引率

12.50%

发文量

期刊介绍： International Political Sociology (IPS), responds to the need for more productive collaboration among political sociologists, international relations specialists and sociopolitical theorists. It is especially concerned with challenges arising from contemporary transformations of social, political, and global orders given the statist forms of traditional sociologies and the marginalization of social processes in many approaches to international relations. IPS is committed to theoretical innovation, new modes of empirical research and the geographical and cultural diversification of research beyond the usual circuits of European and North-American scholarship.