Creación de la marca Seúl a través del Hallyu

Julia Rodríguez Castillo, A. Martínez
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引用次数: 0

Abstract

This article focuses on the VisitSeoul.netactivities, as part of I.Seoul.U brand, to observe South Korea capital´s brand and understand how the Seoul Metropolitan Government has developed and develops different strategies and activities through its identity and image. From a documentary review and an in-depth interview with Lee Doo Ran (Seoul City Council), as well as an exploration that allows us to understand these activities, the importance of Hallyu (The Korean Wave) for the South Korean capital is investigated for understanding how the Seoul Metropolitan Government, using Hallyu, develops strategies and activities focused on maturing and respecting its city brand.
通过韩流打造首尔品牌
本文重点关注visitseoul.net活动,作为i.s oul.u品牌的一部分,观察韩国首都的品牌,了解首尔市政府如何通过其身份和形象制定和发展不同的战略和活动。通过对纪录片的回顾和对Lee Doo Ran(首尔市议会)的深入采访,以及对这些活动的探索,我们调查了韩流(韩流)对韩国首都的重要性,以了解首尔市政府如何利用韩流制定战略和活动,专注于成熟和尊重其城市品牌。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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6
审稿时长
12 weeks
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