Consumers’ Willingness to Pay for Fish with a Low Allergenic Potential

Q2 Business, Management and Accounting

Journal of International Food and Agribusiness Marketing Pub Date : 2020-11-06 DOI:10.1080/08974438.2020.1844108

L. N. Pereira, J. Mendes, D. Schrama, P. Rodrigues

引用次数: 2

Abstract

Abstract This study explores the demand-side perspective on the factors influencing the willingness to pay (WTP) premium price for fish with a low allergenic potential (FWLAP). A survey to assess consumers’ behavior and preferences for fish products was implemented in a representative sample of the Portuguese general population (n = 640). The contingent valuation method was applied to elicit consumers’ WTP. Results indicated that only half of the consumers were willing to pay higher prices for FWLAP. Econometric results suggested that WTP for FWLAP is explained by the presence of fish-allergy pathologies in the household, and the fish unique characteristics and quality.

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消费者购买低致敏鱼类的意愿

摘要本研究探讨了影响低致敏潜力鱼类（FWLAP）支付意愿（WTP）溢价因素的需求侧视角。在葡萄牙普通人群（n = 640）。采用或有价值评估方法得出消费者的WTP。结果表明，只有一半的消费者愿意为FWLAP支付更高的价格。计量经济学结果表明，FWLAP的WTP是由家庭中存在的鱼类过敏病理以及鱼类的独特特征和质量来解释的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

自引率

0.00%

发文量

期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.