{"title":"Veera Tanneries Private Limited: An Indian Leather Enterprise’s Drive Towards Sustainability","authors":"Sandeep Gupta, Sanjeev Gupta","doi":"10.1142/s0218927519500147","DOIUrl":null,"url":null,"abstract":"It is essential to monitor the development of resource and pollution intensive industries such as textile, leather, pharmaceutical etc., under burgeoning pressure of environmental compliance. Keeping the above-mentioned objective in mind, the case analyzes the sustainability strategies of a leading leather enterprise in India — Veera Tanneries Private Limited. Veera has undertaken initiatives to determine how it should address sustainability challenges to reduce environmental impact and ensure business growth. A discussion on such a problem would allow the case to look at the company’s motivations for adopting eco-friendly measures in the Indian leather industry (to address sustainability challenges), the potential impact on business performance of such measures, for instance increasing cost to production and other business strategies to support the company’s growth.","PeriodicalId":40720,"journal":{"name":"Asian Case Research Journal","volume":"23 1","pages":"351-367"},"PeriodicalIF":0.1000,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1142/s0218927519500147","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asian Case Research Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1142/s0218927519500147","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 2
Abstract
It is essential to monitor the development of resource and pollution intensive industries such as textile, leather, pharmaceutical etc., under burgeoning pressure of environmental compliance. Keeping the above-mentioned objective in mind, the case analyzes the sustainability strategies of a leading leather enterprise in India — Veera Tanneries Private Limited. Veera has undertaken initiatives to determine how it should address sustainability challenges to reduce environmental impact and ensure business growth. A discussion on such a problem would allow the case to look at the company’s motivations for adopting eco-friendly measures in the Indian leather industry (to address sustainability challenges), the potential impact on business performance of such measures, for instance increasing cost to production and other business strategies to support the company’s growth.
期刊介绍:
The Asian Case Research Journal"s principal objective is to provide case instructors, whether academics, consultants, or company in-house trainers, a selection of high-quality cases on Asian companies and MNCs operating in Asia-Pacific. These cases, not having been previously published, provide a fresh and topical pool of cases for teaching purposes. The cases are either decisional — that is, requiring some business decision from the reader — or illustrative in nature, such as reasons for a firm"s success. The cases come from various business disciplines including strategic management, marketing, organizational behavior/human resources, operations management, and MIS. All cases have been double blind refereed to ensure quality.