Exploring the association between the Proteus effect and intention to play massive multiplayer online role-playing games (MMORPGs)

IF 5.9 3区管理学 Q1 BUSINESS

Internet Research Pub Date : 2023-09-04 DOI:10.1108/intr-07-2022-0487

Seungjong Sun, Jang-Hyun Kim, Kwan Min Lee, Dongyan Nan

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引用次数: 1

Abstract

PurposeMassive multiplayer online role-playing games (MMORPGs) are representative metaverse games that are thriving in academia and the industry. This study aims to develop an integrated model based on Yee's motivations and the Proteus effect to explore individuals' intentions of playing MMORPGs.Design/methodology/approachThe data were gathered by conducting an online survey (n = 441) for the players of World of Warcraft, an MMORPG. The collected data were analyzed with a structural equation model.FindingsThe outcomes of this research reveal that the Proteus effect positively influenced the intentions of the players to play the game via mediations of social, immersion, achievement motivations and enjoyment. Furthermore, the players influenced by the Proteus effect, which enables avatar embodiment and identification, exhibited a stronger intention to play MMORPGs.Originality/valueThis research is one of the first attempts to establish a theoretical framework involving the Proteus effect and Yee's motivations. In addition, the findings of this study imply that the Proteus effect should be considered when investigating the individual experience of metaverse games.

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探讨Proteus效应与大型多人在线角色扮演游戏(mmorpg)意图之间的关系

目的大型多人在线角色扮演游戏（MMORPG）是在学术界和行业中蓬勃发展的具有代表性的元宇宙游戏。本研究旨在开发一个基于Yee动机和Proteus效应的综合模型，以探索个人玩MMORPG的意图。设计/方法/方法通过对《魔兽世界》（一种MMORPG）玩家进行在线调查（n=441）来收集数据。使用结构方程模型对收集的数据进行分析。研究结果表明，Proteus效应通过社交、沉浸、成就动机和享受等中介因素对玩家玩游戏的意图产生了积极影响。此外，受Proteus效应影响的玩家表现出更强的玩MMORPG的意愿。Originality/value这项研究是首次尝试建立一个涉及Proteus效果和Yee动机的理论框架。此外，这项研究的结果表明，在调查元宇宙游戏的个人体验时，应该考虑Proteus效应。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Internet Research 工程技术-电信学

CiteScore

11.20

自引率

10.20%

发文量

审稿时长

>12 weeks

期刊介绍： This wide-ranging interdisciplinary journal looks at the social, ethical, economic and political implications of the internet. Recent issues have focused on online and mobile gaming, the sharing economy, and the dark side of social media.