W(h)ither Media Events? Building a Typology for Theorizing Exceptional Events that Break with the Norm in a Complex Media Landscape

IF 4.7 1区文学 Q1 COMMUNICATION

Communication Theory Pub Date : 2020-12-30 DOI:10.1093/ct/qtaa034

Michael Skey

引用次数: 1

Abstract

This article proposes a new typology for understanding events or programs that represent exceptions to the norm in that they interrupt media schedules and/or monopolize coverage across numerous platforms and capture public attention for short periods of time. First the master category of exceptional mediated event is introduced and four main categories identified, media events, media disasters, news events and pseudo-events. Then, a primary distinction is drawn between those that interrupt mainstream programming and those that interrupt specialist news channels or are staged for publicity purposes by media producers. This typology builds on recent responses to Dayan and Katz’s (1992) classic study of Media Events but argues that rather than expanding conceptual categories, specific analytical tools—that focus on temporality, organization, scale, liveness and genre—are required to make sense of an increasingly complex, and competitive, media landscape

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W(h)媒体活动?构建一种类型学来理论化复杂媒体环境中打破常态的特殊事件

本文提出了一种新的类型学来理解事件或节目，这些事件或节目代表了常态的例外，因为它们中断了媒体时间表和/或垄断了众多平台的报道，并在短时间内吸引了公众的注意力。首先介绍了例外中介事件的主要类别，并确定了媒介事件、媒介灾难、新闻事件和伪事件四个主要类别。然后，对那些中断主流节目的节目和那些中断专业新闻频道或由媒体制作人为宣传目的而上演的节目进行了初步区分。这种类型学建立在最近对Dayan和Katz(1992)对媒体事件的经典研究的回应之上，但他们认为，要理解日益复杂和竞争的媒体景观，需要的不是扩展概念类别，而是特定的分析工具——专注于时间性、组织、规模、活动性和类型

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来源期刊

Communication Theory COMMUNICATION-

CiteScore

9.00

自引率

2.70%

发文量

期刊介绍： Communication Theory is an international forum publishing high quality, original research into the theoretical development of communication from across a wide array of disciplines, such as communication studies, sociology, psychology, political science, cultural and gender studies, philosophy, linguistics, and literature. A journal of the International Communication Association, Communication Theory especially welcomes work in the following areas of research, all of them components of ICA: Communication and Technology, Communication Law and Policy, Ethnicity and Race in Communication, Feminist Scholarship, Global Communication and Social Change, Health Communication, Information Systems, Instructional/Developmental Communication, Intercultural Communication, Interpersonal Communication, Journalism Studies, Language and Social Interaction, Mass Communication, Organizational Communication, Philosophy of Communication, Political Communication, Popular Communication, Public Relations, Visual Communication Studies, Children, Adolescents and the Media, Communication History, Game Studies, Gay, Lesbian, Bisexual and Transgender Studies, and Intergroup Communication. The journal aims to be inclusive in theoretical approaches insofar as these pertain to communication theory.