{"title":"Discount or Prestige: E-reputation, Compatibility, and Continued Mobile Apps Usage Intention of Low-Cost Carriers","authors":"Kuang-Yu Chang, Edward C. S. Ku","doi":"10.29036/jots.v14i26.463","DOIUrl":null,"url":null,"abstract":"In low-cost carrier (LCC) businesses, LCCs have developed cabin design and production services that are different from the available airlines to compete for routes in certain regions. The LCC reduces operating costs. Its operation mode has quickly robbed ordinary airlines of a market, and its business model is also a concern for academia and the industry. This study aims to explain how low-cost mobile carrier apps can enhance decision-making during shopping with an LCC. Stratified sampling was used for data collection in this study, which included individuals who had experience using LCCs and utilized LCC mobile apps; 868 participants completed the surveys, and their data were considered for analysis. We then evaluated our hypotheses using structural equation modeling (SEM). The findings of this study offer some critical implications for the design of mobile applications and results to succeed in LCC business endeavors: the mobile application's interface design can be personalized and display things that are the user interface for passengers while reflecting lifestyles and preferences that appeal to them, to increase their willingness to continue using the application. Moreover, LCCs can adjust their competitive market strategies by implementing mobile applications. This study is based on the operation of LCCs, presents a continued usage mobile device application model, and provides strategic practice guidelines and academic insights.","PeriodicalId":43795,"journal":{"name":"Journal of Tourism and Services","volume":null,"pages":null},"PeriodicalIF":3.1000,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Tourism and Services","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.29036/jots.v14i26.463","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
In low-cost carrier (LCC) businesses, LCCs have developed cabin design and production services that are different from the available airlines to compete for routes in certain regions. The LCC reduces operating costs. Its operation mode has quickly robbed ordinary airlines of a market, and its business model is also a concern for academia and the industry. This study aims to explain how low-cost mobile carrier apps can enhance decision-making during shopping with an LCC. Stratified sampling was used for data collection in this study, which included individuals who had experience using LCCs and utilized LCC mobile apps; 868 participants completed the surveys, and their data were considered for analysis. We then evaluated our hypotheses using structural equation modeling (SEM). The findings of this study offer some critical implications for the design of mobile applications and results to succeed in LCC business endeavors: the mobile application's interface design can be personalized and display things that are the user interface for passengers while reflecting lifestyles and preferences that appeal to them, to increase their willingness to continue using the application. Moreover, LCCs can adjust their competitive market strategies by implementing mobile applications. This study is based on the operation of LCCs, presents a continued usage mobile device application model, and provides strategic practice guidelines and academic insights.
期刊介绍:
Journal of Tourism and Services, established in September 2010, is the international reviewed scientific research journal published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners. The journal publishes high-quality scientific papers and essays with a focus on tourism and service industry development. Together with the scientific part and in order to promote the exchange of current and innovative ideas and stimulating debate, the Journal also includes Reviews of Existing Work or Short Essays, Research Notes, and Research and Industry sections to address important topics and advance theoretical knowledge or thinking about key areas of tourism and services and to allow researchers to present initial findings and reflections or problems concerning fieldwork and research in general.