Discount or Prestige: E-reputation, Compatibility, and Continued Mobile Apps Usage Intention of Low-Cost Carriers

IF 3.1 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Kuang-Yu Chang, Edward C. S. Ku
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引用次数: 0

Abstract

In low-cost carrier (LCC) businesses, LCCs have developed cabin design and production services that are different from the available airlines to compete for routes in certain regions. The LCC reduces operating costs. Its operation mode has quickly robbed ordinary airlines of a market, and its business model is also a concern for academia and the industry. This study aims to explain how low-cost mobile carrier apps can enhance decision-making during shopping with an LCC. Stratified sampling was used for data collection in this study, which included individuals who had experience using LCCs and utilized LCC mobile apps; 868 participants completed the surveys, and their data were considered for analysis. We then evaluated our hypotheses using structural equation modeling (SEM). The findings of this study offer some critical implications for the design of mobile applications and results to succeed in LCC business endeavors: the mobile application's interface design can be personalized and display things that are the user interface for passengers while reflecting lifestyles and preferences that appeal to them, to increase their willingness to continue using the application. Moreover, LCCs can adjust their competitive market strategies by implementing mobile applications. This study is based on the operation of LCCs, presents a continued usage mobile device application model, and provides strategic practice guidelines and academic insights.
折扣或声望:低成本运营商的电子信誉、兼容性和持续使用移动应用程序的意图
在低成本航空公司(LCC)业务中,LCC开发了不同于现有航空公司的客舱设计和生产服务,以竞争某些地区的航线。LCC降低了运营成本。其运营模式迅速抢走了普通航空公司的市场,其商业模式也备受学界和业界关注。本研究旨在解释低成本移动运营商应用程序如何在使用LCC购物时增强决策能力。本研究采用分层抽样进行数据收集,包括有使用LCC经验和使用LCC移动应用程序的个人;868名参与者完成了调查,并对他们的数据进行了分析。然后,我们使用结构方程建模(SEM)来评估我们的假设。这项研究的结果为移动应用程序的设计提供了一些关键启示,并在LCC商业活动中取得成功:移动应用程序界面设计可以是个性化的,并显示乘客的用户界面,同时反映吸引他们的生活方式和偏好,以增加他们继续使用该应用程序的意愿。此外,LCC可以通过实施移动应用程序来调整其竞争性市场战略。本研究基于LCC的运作,提出了一个持续使用的移动设备应用模型,并提供了战略实践指南和学术见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Journal of Tourism and Services
Journal of Tourism and Services HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.80
自引率
16.70%
发文量
14
期刊介绍: Journal of Tourism and Services, established in September 2010, is the international reviewed scientific research journal published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners. The journal publishes high-quality scientific papers and essays with a focus on tourism and service industry development. Together with the scientific part and in order to promote the exchange of current and innovative ideas and stimulating debate, the Journal also includes Reviews of Existing Work or Short Essays, Research Notes, and Research and Industry sections to address important topics and advance theoretical knowledge or thinking about key areas of tourism and services and to allow researchers to present initial findings and reflections or problems concerning fieldwork and research in general.
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