Romantic blockbusters: the co-commissioning of Korean network-developed K-dramas as ‘Netflix originals’

Journal of Japanese and Korean Cinema Pub Date : 2022-07-03 DOI:10.1080/17564905.2022.2120341

Hyun Jung Stephany Noh

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引用次数: 4

Abstract

ABSTRACT Since Netflix started offering its multinational service in South Korea in 2016, the company’s main strategy has been to enter into partnerships with local legacy networks in the form of co-commissions and offer locally developed K-dramas as ‘Netflix Originals’. In this paper, I analyse the industrial changes that led to the Korean cable channel tvN and Netflix co-commissioning television series, focusing in particular on Mr. Sunshine (Miseuteo syeonsyain, 2018) and Crash Landing on You (Sarangui bulsichak, 2019-2020) as the culmination of the many successful K-dramas developed through this partnership. Renowned internationally for productions in the romance genre, K-drama has evolved rapidly since the enormous success of Winter Sonata (Gyeoul yeonga, 2004), the series that initiated the Korean Wave in Japan. These programs continue the decades-long lineage of romance-themed K-dramas by terrestrial broadcasters while offering enhanced production values made possible by infusions of capital from Netflix, which have fuelled the evolution of K-dramas into what I have termed ‘romantic blockbusters.’ I examine the triadic relationship among the key stakeholders—the local networks, the local production companies, and Netflix—to trace the development of local network-developed K-dramas into internationally circulating Netflix Originals.

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浪漫大片：韩国网络的联合委托将韩国电视剧开发为“Netflix原创”

自2016年Netflix开始在韩国提供跨国服务以来，该公司的主要战略一直是与当地传统网络以联合佣金的形式建立合作关系，并将当地开发的韩剧作为“Netflix原创”提供。在本文中，我分析了导致韩国有线电视频道tvN和Netflix共同委托电视剧的产业变化，特别关注《阳光先生》(Miseuteo syeonsyain, 2018)和《Crash Landing on You》(Sarangui bulsichak, 2019-2020)，这是通过这种合作关系开发的许多成功的韩剧的高潮。在日本掀起“韩流”的电视剧《冬季恋歌》(2004年上映)取得巨大成功后，以爱情剧闻名于世的韩剧迅速发展。这些节目延续了地面广播公司几十年来以爱情为主题的韩剧的传统，同时由于Netflix的资本注入，这些节目的制作价值得以提高，这推动了韩剧向我所说的“爱情大片”的发展。“我研究了主要利益相关者——本地网络、本地制作公司和Netflix——之间的三位一体关系，以追踪本地网络开发的k剧在国际上流通的Netflix原创作品的发展。”

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Japanese and Korean Cinema Arts and Humanities-Visual Arts and Performing Arts

CiteScore

0.60

自引率

0.00%

发文量

期刊介绍： Journal of Japanese and Korean Cinema is a fully refereed forum for the dissemination of scholarly work devoted to the cinemas of Japan and Korea and the interactions and relations between them. The increasingly transnational status of Japanese and Korean cinema underlines the need to deepen our understanding of this ever more globalized film-making region. Journal of Japanese and Korean Cinema is a peer-reviewed journal. The peer review process is double blind. Detailed Instructions for Authors can be found here.