FACTORS FOR USER INTENTION TO SWITCH BROWSERS: A CROSS-NATIONAL SURVEY

Q3 Computer Science

International Journal of Electronic Commerce Studies Pub Date : 2017-12-31 DOI:10.7903/IJECS.1522

C. Yu, W. Chantatub, B. Mendi

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引用次数: 3

Abstract

This study examined the factors influencing user intention to switch Internet browsers. By analyzing surveys completed by 301 respondents in Turkey, 338 respondents in Taiwan, and 240 respondents in Thailand, this study found that experience and attractionâ€”but not satisfaction or familiarityâ€”considerably influenced Internet user intention to switch Web browsers. The results also show that user preference was a significant factor varying the degrees among the respondents (P-value < 0.05 for Turkey and P-value < 0.001 for Taiwan and Thailand). In other words, preference had a marginally significant effect on Turkish usersâ€™ switching intention and a highly significant effect on the Taiwanese and Thai usersâ€™ intention to switch browsers. The implications of the study results are extensively discussed. To cite this document: Chian-Son Yu, Wachara Chantatub, and Basak Mendi, "FACTORS FOR USER INTENTION TO SWITCH BROWSERS: A CROSS-NATIONAL SURVEY", International Journal of Electronic Commerce Studies, Vol.8, No.2, pp.108-133, 2017. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1522

查看原文本刊更多论文

影响用户切换浏览器的因素:一项跨国调查

本研究考察了影响用户更换浏览器意愿的因素。通过分析土耳其的301名受访者、台湾的338名受访者和泰国的240名受访者完成的调查，本研究发现，体验和吸引力(而不是满意度或熟悉度)对互联网用户切换浏览器的意图有很大影响。结果还显示，用户偏好是受访者之间不同程度的重要因素(土耳其的p值< 0.05，台湾和泰国的p值< 0.001)。换句话说，偏好对土耳其用户切换浏览器的意图有轻微的显著影响，而对台湾和泰国用户切换浏览器的意图有非常显著的影响。对研究结果的含义进行了广泛的讨论。引用本文:于建森，Wachara Chantatub, Basak Mendi，“用户意向转换的影响因素:一项跨国调查”，国际电子商务研究，Vol.8, No.2, pp.108-133, 2017。此文档的永久链接:http://dx.doi.org/10.7903/ijecs.1522

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来源期刊

International Journal of Electronic Commerce Studies Computer Science-Computer Science Applications

CiteScore

1.40

自引率

0.00%

发文量

期刊介绍： The IJECS is a double-blind referred academic journal for all fields of Electronic Commerce. To serve as an international platform, the IJECS encourages manuscript submissions from authors all around the world. As a multi-discipline journal, The IJECS welcome both technology oriented and business oriented electronic commerce research articles. The purpose of the International Journal of Electronic Commerce Studies is to promote electronic commerce research and provide worldwide scholars a place to publish their innovative work in electronic commerce. To be published in the journal, the manuscript must make strong empirical, theoretical, or practical contributions and highlight the significance of the contributions to the electronic commerce field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks for electronic commerce theory, electronic commerce system development, and electronic commerce practice. The journal is not tied to any particular national context; the geographic distribution of authors publishing in the journal came from countries around the world. Articles introducing cases of innovative applications in electronic commerce around the world are also published in the journal. The journal provides scholars opportunities to realize the electronic commerce research and development around the world. Articles in the International Journal of Electronic Commerce Studies will include, but are not limited to the following areas.