VALUE CO-DESTRUCTION: ANALISA FAKTOR PADA START-UP BUSINESS MAHASISWA [VALUE CO-DESTRUCTION: AN ANALYSIS OF FACTORS FOR BUSINESS START-UP STUDENTS]

Deandra Vidyanata, T. Teofilus, T. Sutrisno, Ruth Violina Gelombang
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Abstract

This study aims to examine the factors which cause value co-destruction and how to overcome value co-destruction in a Start-up Business. This study uses a quantitative approach with a total sample of 170 business start-up projects of Ciputra University students. The data collection method used is questionnaires and the research data is tested by factor analysis. The result of this study indicates that product information, interaction, innovation, and service can influence the emergence of value co-destruction. These four factors must be considered by every business start-up student. Abstrak Bahasa Indonesia Penelitian ini bertujuan untuk menguji faktor-faktor yang menyebabkan value co-destruction dan bagaimana cara mengatasi Penghancuran value co-destruction di Bisnis yang baru dimulai. Penelitian ini menggunakan pendekatan kuantitatif dengan total sampel 170 proyek start-up bisnis mahasiswa Universitas Ciputra. Metode pengumpulan data yang digunakan adalah kuesioner dan data penelitian diuji dengan analisis faktor. Hasil penelitian ini menunjukkan bahwa informasi produk, interaktif, inovasi, dan layanan dapat mempengaruhi munculnya value co-destruction. Keempat faktor ini harus dipertimbangkan dalam setiap siswa pemula bisnis.
价值共毁:创业大学生价值共毁因素分析
本研究旨在探讨在创业中造成价值共毁的因素,以及如何克服价值共毁。本研究采用定量分析的方法,以西普特拉大学170个大学生创业项目为样本。数据收集方法为问卷调查,研究数据采用因子分析方法进行检验。研究结果显示,产品资讯、互动、创新和服务对价值共毁的产生有影响。这四个因素是每个创业学生必须考虑的。[摘要]印尼语Penelitian ini bertujuan untuk menguji因子-因子yang menyebabkan价值共毁dan bagaimana cara mengatasi penghankuran价值共毁di Bisnis yang baru dimulai。Penelitian ini menggunakan pendekatan kuantiantidengan总样本170项目启动bishaiswa大学Ciputra。方法:对人口数据阳迪库纳坎、阿达尔克、丹丹数据penpenlitian diuji登甘分析因子。信息生产、交互、创新、融合、共享、价值共毁。keep the factor of keep the factor: keep the factor:保持要素keep the factor:保持要素
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