EXPRESS: Creating Complementarities: How Entrepreneurs Mobilize Crowdfunding and Local Ecosystems

IF 5.2 2区管理学 Q1 BUSINESS

Strategic Organization Pub Date : 2022-04-07 DOI:10.1177/14761270221094800

S. Manning, Madeleine Rauch, S. Vavilov

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引用次数: 1

Abstract

Entrepreneurs increasingly tap into both spatial and digital resource environments to mobilize critical resources in support of new ventures. Yet we know surprisingly little about how entrepreneurs make joint use of these environments. Linking the recent debate on spatial and digital affordances to the resource mobilization literature, this study examines how entrepreneurs mobilize critical resources from local ecosystems and the crowdfunding platform Kickstarter in complementary ways. We discuss two strategies of resource mobilization: (1) The circular strategy, which is mainly applied by social ventures, leverages community narratives and support for crowdfunding campaigns to strengthen and expand the very community support the campaigns are based on. (2) The cumulative strategy, which is mainly applied by commercial high-tech ventures, mobilizes the symbolic value of local institutional ties to attract crowdfunding backers, and uses crowdfunding success to attract new resource-holders in local ecosystems. Our findings contribute to research on entrepreneurial resource mobilization and our understanding of the interplay of spatial and digital affordances.

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EXPRESS：创造互补性：企业家如何动员众筹和地方生态系统

企业家越来越多地利用空间和数字资源环境来调动关键资源来支持新的企业。然而，令人惊讶的是，我们对企业家如何共同利用这些环境知之甚少。本研究将最近关于空间和数字可供性的辩论与资源调动文献联系起来，考察了企业家如何以互补的方式从当地生态系统和众筹平台Kickstarter调动关键资源。我们讨论了两种资源调动策略：（1）循环策略，主要由社会企业应用，利用社区叙事和对众筹活动的支持来加强和扩大活动所基于的社区支持，调动地方机构关系的象征性价值来吸引众筹支持者，并利用众筹的成功来吸引当地生态系统中的新资源持有者。我们的发现有助于对创业资源调动的研究，以及我们对空间和数字可供性相互作用的理解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Strategic Organization Multiple-

CiteScore

9.80

自引率

8.20%

发文量

期刊介绍： Strategic Organization is devoted to publishing high-quality, peer-reviewed, discipline-grounded conceptual and empirical research of interest to researchers, teachers, students, and practitioners of strategic management and organization. The journal also aims to be of considerable interest to senior managers in government, industry, and particularly the growing management consulting industry. Strategic Organization provides an international, interdisciplinary forum designed to improve our understanding of the interrelated dynamics of strategic and organizational processes and outcomes.