Special Collections in View: Marketing and Outreach as Reference Services

Q4 Social Sciences

Legal Reference Services Quarterly Pub Date : 2019-07-03 DOI:10.1080/0270319x.2019.1656457

Ryan Greenwood

引用次数: 3

Abstract

Abstract This article discusses the marketing and promotion of special collections in academic law libraries as complementary to, and a part of, effective reference services based in those collections. The two activities can share similar goals and be mutually reinforcing: good marketing can lead to better reference service and an increase in patrons using special collections; and better, more engaged reference service can lead to long-term interest and support for special collections among a library’s stakeholders.

查看原文本刊更多论文

特别收藏:作为参考服务的营销和推广

摘要本文讨论了学术法图书馆特藏的营销和推广，作为对特藏有效参考服务的补充和一部分。这两项活动可以有着相似的目标，并且相辅相成：良好的营销可以带来更好的参考服务，并增加使用特殊收藏品的顾客；更好、更积极的参考咨询服务可以让图书馆的利益相关者对特殊藏品产生长期的兴趣和支持。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Legal Reference Services Quarterly Social Sciences-Law

CiteScore

0.30

自引率

0.00%

发文量

期刊介绍： An important forum for daily problems and issues, Legal Reference Services Quarterly will assist you in your day-to-day work as it has been helping other law librarians and members of the legal profession for over a decade. You will find articles that are serious, humorous, critical, or simply helpful to the working librarian. Annotated subject bibliographies, overviews of legal literature, reviews of commonly used tools, and the inclusion of reference problems unique to corporate law libraries, judicial libraries, and academic collections will keep you up-to-date on the continuously expanding volume of legal materials and their use in legal research.