Tourists’ Compliance With Public Policy and Government Trust: An Application of Protection Motivation Theory

IF 3.4 4区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Cornell Hospitality Quarterly Pub Date : 2023-06-26 DOI:10.1177/19389655231182081

Swechchha Subedi, Marketa Kubickova

引用次数: 2

Abstract

Based on the Protection Motivation Theory (PMT), this study investigates the impact of risk perception (threat appraisal and coping appraisal) and trust in the destination government on tourists’ self-protective behavior. Survey data from 450 international tourists from the United States were collected through mTurk and analyzed using structural equation modeling (SEM) with SmartPLS 3.0. The results suggest that tourists’ self-protective behavior is directly influenced by their perception of threats and the appraisal of coping mechanisms, but not by trust in the destination government. However, trust in the destination government has an indirect effect on self-protective behavior mediated by threat appraisal and coping appraisal. Thus, tourism stakeholders must focus on building and maintaining trust in government to encourage compliance and self-protective behavior of tourists. Limitations, implications, and suggestions for future research are further discussed.

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旅游者对公共政策的遵守与政府信任——保护动机理论的应用

基于保护动机理论（PMT），本研究考察了风险感知（威胁评估和应对评估）和对目的地政府的信任对游客自我保护行为的影响。通过mTurk收集了450名来自美国的国际游客的调查数据，并使用SmartPLS 3.0的结构方程建模（SEM）进行分析。研究结果表明，游客的自我保护行为直接受到他们对威胁的感知和应对机制的评估的影响，而不受对目的地政府的信任的影响。然而，对目的地政府的信任对通过威胁评估和应对评估介导的自我保护行为具有间接影响。因此，旅游业利益相关者必须专注于建立和维护对政府的信任，以鼓励游客的合规和自我保护行为。进一步讨论了研究的局限性、意义和对未来研究的建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Cornell Hospitality Quarterly Multiple-

CiteScore

8.50

自引率

2.90%

发文量

期刊介绍： Cornell Hospitality Quarterly (CQ) publishes research in all business disciplines that contribute to management practice in the hospitality and tourism industries. Like the hospitality industry itself, the editorial content of CQ is broad, including topics in strategic management, consumer behavior, marketing, financial management, real-estate, accounting, operations management, planning and design, human resources management, applied economics, information technology, international development, communications, travel and tourism, and more general management. The audience is academics, hospitality managers, developers, consultants, investors, and students.