Can price discrimination improve the performance of online retail platforms?

IF 1.2 4区 经济学 Q3 ECONOMICS
Min Liu, Sajid Anwar
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引用次数: 0

Abstract

Online retail platforms are the core of online retail activities, but due to increased competition among the platforms, traditional sources of revenue such as the membership and transaction fees alone cannot guarantee platform profitability. Thus, platform enterprises are looking for other sources of revenue. In this article, we focus on the role of value-added services fees charged by platforms. Specifically, we show that price discrimination exercised by platform enterprises in value-added services fees can increase the user access scale, platform profit as well as the social welfare.

Abstract Image

价格歧视能否提高在线零售平台的业绩?
网络零售平台是网络零售活动的核心,但由于平台之间的竞争加剧,仅靠会员费、交易费等传统收入来源无法保证平台的盈利能力。因此,平台企业正在寻找其他收入来源。在本文中,我们将重点讨论平台收取的增值服务费的作用。具体而言,我们发现平台企业在增值服务收费方面的价格歧视可以增加用户接入规模、平台利润以及社会福利。
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来源期刊
CiteScore
3.20
自引率
5.30%
发文量
36
期刊介绍: Australian Economic Papers publishes innovative and thought provoking contributions that extend the frontiers of the subject, written by leading international economists in theoretical, empirical and policy economics. Australian Economic Papers is a forum for debate between theorists, econometricians and policy analysts and covers an exceptionally wide range of topics on all the major fields of economics as well as: theoretical and empirical industrial organisation, theoretical and empirical labour economics and, macro and micro policy analysis.
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