Outcome Uncertainty and Viewer Demand for Basic Cable Boxing

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2023-02-19 DOI:10.1177/15270025231156052

David Butler, Robbie Butler, Joel G. Maxcy, S. Woodworth

引用次数: 0

Abstract

We examine the uncertainty of outcome hypothesis and consider direct demand for professional boxing using a new dataset for basic cable broadcasts. Our analysis covers 103 broadcasts in the United States from February 2017 to February 2021 for Premier Boxing Champions (FOX) and Top Rank Boxing (ESPN). Using a generalized linear model, we estimate a demand function for basic cable broadcasts and place specific emphasis on adopting alternative measures of outcome uncertainty. We find no evidence that increasing balance between boxers increases viewership figures on basic cable broadcasts. Consistent with pay-per-view boxing viewership, our results demonstrate that bout quality impacts demand for cable broadcasts. Furthermore, we find no evidence of a declining viewership trend, a finding relevant to the industry given the general decrease in viewership trends for main events and pay-per-view broadcasts. Fans continue to demonstrate a preference for the welterweight division.

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基本电缆装箱的结果不确定性和观众需求

我们使用一个用于基本有线广播的新数据集来检验结果假设的不确定性，并考虑对职业拳击的直接需求。我们的分析涵盖了2017年2月至2021年2月在美国举行的103场顶级拳击冠军（FOX）和顶级拳击（ESPN）的转播。使用广义线性模型，我们估计了基本有线广播的需求函数，并特别强调采用结果不确定性的替代措施。我们没有发现任何证据表明拳击手之间日益平衡会增加基本有线广播的收视率。与按次付费拳击观众人数一致，我们的研究结果表明，拳击质量会影响有线广播的需求。此外，我们没有发现收视率下降趋势的证据，考虑到主要活动和按次付费广播的收视率趋势普遍下降，这一发现与该行业有关。球迷们继续表现出对次中量级的偏爱。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.