Sustainable Marketing Management: Using Bibliographic Coupling to Review the State-Of-The-Art and Identify Future Research Prospects

IF 2 4区 管理学 Q3 BUSINESS
Pham Ng c Thu Trang, Angelina Nhat Hanh Le, Luc Phan Tan, Julian Ming Sung Cheng
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引用次数: 1

Abstract

ABSTRACT Purpose The abundance of research in the field of sustainable marketing management necessitates a comprehensively integrated knowledge about the topic. This study aims to map all scientific publications related to sustainability marketing from a firm perspective as collected from the Web of Science database (1900–2021), and subsequently identify potential future research directions. Design/methodology/approach The bibliometric method, particularly bibliographic coupling, is used to describe the evolution over time of research on the topic. Also, the networks and intellectual structures of sustainability marketing management research are visualized and analyzed by VOS viewer algorithm/software. Findings Based on a final list of 606 selected journal articles extracted from the initial 777,577 retrieved items, the bibliographic coupling analysis reveals six clusters within the research field: “sustainable green marketing and design: system perspective,” “sustainability assessment and firm performance,” “social sustainability in the dynamic model and mechanism,” “strategic CSR, corporate sustainability integration and performance,” “impacts of social and environmental sustainability on economic sustainability,” and “environmental sustainability and green management for multinational enterprises.” Practical Implications This study provides insight into the most substantive up-to-date contributions to the field, herein referred to as state-of-the-art thematic topics in sustainability marketing management, thus stipulating fruitful future research avenues for a more developed research community.
可持续营销管理:利用文献耦合回顾技术现状并确定未来研究前景
摘要目的可持续营销管理领域的大量研究需要对该主题进行全面综合的了解。本研究旨在从企业角度绘制从科学网数据库(1900-2021)收集的所有与可持续性营销相关的科学出版物,并随后确定未来潜在的研究方向。设计/方法论/方法文献计量方法,特别是文献耦合,用于描述该主题研究随时间的演变。此外,通过VOS查看器算法/软件对可持续性营销管理研究的网络和知识结构进行了可视化和分析。基于从最初的7777577个检索项目中提取的606篇选定期刊文章的最终列表,文献耦合分析揭示了研究领域中的六个集群:“可持续绿色营销与设计:系统视角”、“可持续性评估与企业绩效”、“动态模式和机制中的社会可持续性”、“战略企业社会责任、企业可持续性整合与绩效”“社会和环境可持续性对经济可持续性的影响”,以及“跨国企业的环境可持续性和绿色管理”。实践意义这项研究深入了解了该领域最具实质性的最新贡献,在这里被称为可持续性营销管理的最新主题,从而为更发达的研究社区提供了富有成果的未来研究途径。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
2.20
自引率
35.70%
发文量
22
期刊介绍: The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing features: •basic and applied research that reflects current business marketing theory, methodology, and practice •articles from leading researchers covering topics of mutual interest for the business and academic communities
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