Ethnic Media and Multi-Dimensional Identity: Pacific Audiences’ Connections With Māori Media

IF 4.7 1区文学 Q1 COMMUNICATION

Communication Theory Pub Date : 2021-05-08 DOI:10.1093/ct/qtaa027

T. Ross

引用次数: 4

Abstract

This article explores issues of identity, hybridity, and media in an Aotearoa/New Zealand context by analyzing Pacific audiences’ affinity for and use of indigenous Māori media. It makes the case for broadening ethnic categorizations in media practice and scholarship to better account for multi-ethnic audiences’ identities and practices. And, by exploring Pacific audiences’ talk about a shared “Brown” identity, it suggests that Pacific peoples, particularly New Zealand-born youth, resort to a racialized “Brown” identity as a way to connect to multiple others in the New Zealand context—using Māori media as a “third space” of identity negotiation to do so. Finally, it argues for more overtly situated and localized research and theory-building to further tease out the uniquely South Pacific elements of these emergent identity practices.

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民族媒体与多维身份:太平洋受众与Māori媒体的联系

本文通过分析太平洋地区观众对土著Māori媒体的亲和力和使用，探讨了奥特阿瓦/新西兰背景下的身份、混杂性和媒体问题。它提出了在媒体实践和学术中扩大种族分类的理由，以更好地解释多民族受众的身份和实践。此外，通过探索太平洋观众关于共同的“布朗”身份的讨论，它表明太平洋人民，特别是新西兰出生的年轻人，将种族化的“布朗”身份作为一种与新西兰背景下的多个其他人联系的方式-使用Māori媒体作为身份谈判的“第三空间”。最后，它主张更公开的定位和本地化的研究和理论建设，以进一步梳理出这些新兴身份实践中独特的南太平洋元素。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Communication Theory COMMUNICATION-

CiteScore

9.00

自引率

2.70%

发文量

期刊介绍： Communication Theory is an international forum publishing high quality, original research into the theoretical development of communication from across a wide array of disciplines, such as communication studies, sociology, psychology, political science, cultural and gender studies, philosophy, linguistics, and literature. A journal of the International Communication Association, Communication Theory especially welcomes work in the following areas of research, all of them components of ICA: Communication and Technology, Communication Law and Policy, Ethnicity and Race in Communication, Feminist Scholarship, Global Communication and Social Change, Health Communication, Information Systems, Instructional/Developmental Communication, Intercultural Communication, Interpersonal Communication, Journalism Studies, Language and Social Interaction, Mass Communication, Organizational Communication, Philosophy of Communication, Political Communication, Popular Communication, Public Relations, Visual Communication Studies, Children, Adolescents and the Media, Communication History, Game Studies, Gay, Lesbian, Bisexual and Transgender Studies, and Intergroup Communication. The journal aims to be inclusive in theoretical approaches insofar as these pertain to communication theory.