Social media platforms and content exposure: How to restore users’ control

Abstract

Social media platforms have become the main channel for people to communicate, access information and share content. A handful of giant platforms dominate the markets and, through a complex typology of conducts, are able to strongly affect users’ exposure to content, violating their privacy, as well as their freedom of expression and information. Regulators have at disposal a toolbox to fix the problem. This article analyses possible instruments and makes suggestions to contribute to the debate.