Prophylactic Versus Therapeutic Inoculation Treatments for Resistance to Influence

IF 4.7 1区文学 Q1 COMMUNICATION

Communication Theory Pub Date : 2020-08-01 DOI:10.1093/CT/QTZ004

J. Compton

引用次数: 50

Abstract

One of the most significant departures from conventional inoculation theory is its intentional application for individuals already “infected”—that is, inoculation not as a preemptive strategy to protect existing positions from future challenges, but instead, inoculation as a means to change a position (e.g., from negative to positive) and to protect the changed position against future challenges. The issue is important for persuasion scholarship in general, as theoretical boundary conditions help at each stage of persuasion research development, serving as a guide for literature review, analysis, synthesis, research design, interpretation, theory building, and so on. It is an important issue for inoculation theory and resistance to influence research, specifically, for it gets at the very heart—and name and foundation—of inoculation theory. This article offers a theoretical analysis of inoculation theory used as both prophylactic and therapeutic interventions and concludes with a set of recommendations for inoculation theory scholarship moving forward.

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预防性与治疗性接种治疗抗感染

与传统接种理论最显著的不同之一是，它有意应用于已经“感染”的个人——也就是说，接种疫苗不是为了保护现有职位免受未来挑战而采取的先发制人的策略，而是，接种疫苗作为一种改变立场（例如，从消极到积极）的手段，并保护改变后的立场免受未来挑战。一般来说，这个问题对说服学来说很重要，因为理论边界条件有助于说服研究发展的每个阶段，为文献综述、分析、综合、研究设计、解释、理论构建等提供指导，因为它触及了接种理论的核心，以及名称和基础。本文对疫苗接种理论作为预防和治疗干预措施进行了理论分析，并为疫苗接种理论学术的发展提出了一系列建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Communication Theory COMMUNICATION-

CiteScore

9.00

自引率

2.70%

发文量

期刊介绍： Communication Theory is an international forum publishing high quality, original research into the theoretical development of communication from across a wide array of disciplines, such as communication studies, sociology, psychology, political science, cultural and gender studies, philosophy, linguistics, and literature. A journal of the International Communication Association, Communication Theory especially welcomes work in the following areas of research, all of them components of ICA: Communication and Technology, Communication Law and Policy, Ethnicity and Race in Communication, Feminist Scholarship, Global Communication and Social Change, Health Communication, Information Systems, Instructional/Developmental Communication, Intercultural Communication, Interpersonal Communication, Journalism Studies, Language and Social Interaction, Mass Communication, Organizational Communication, Philosophy of Communication, Political Communication, Popular Communication, Public Relations, Visual Communication Studies, Children, Adolescents and the Media, Communication History, Game Studies, Gay, Lesbian, Bisexual and Transgender Studies, and Intergroup Communication. The journal aims to be inclusive in theoretical approaches insofar as these pertain to communication theory.