Twitter Blue Tick - A Study of its Impact on Society
Q3 Business, Management and Accounting
Sunil Barsaiyan, Charu Sijoria
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引用次数: 0
Abstract
The Twitter account verification badge or popularly known as “blue tick,” is the most in-demand feature. Twitter calls it an authentication sign, not the endorsement, and as per policy, it can be assigned only to the accounts of public interest. Still, it is an aspiration for many users, and many discussions keep happening around it. In this paper, a systematic review of academic and industry literature was done to study the user understanding and aspiration for the blue tick badge, its impact on the users and society at large, and the platform’s policy to award them. Results showed that the blue tick is the “status symbol” for Twitter users, and accounts with this badge are considered elite and influencers. This perception for blue ticks is not sentimental but has been crafted by the platform by keeping its supply low and restricted to famous account owners. Also, the study highlighted that there are no specific and clear guidelines on Twitter’s end for account verification and disproof. As a result, the platform comes at the center of controversy and public ire on several occasions. The results of the study also contribute towards building theory and drawing managerial implications for industry practitioners. This study is unique as no past research has been conducted to deep dive into the blue tick ecosystem, though it is one of the most talked-about topics on the internet. © 2021, Associated Management Consultants Pvt. Ltd.. All rights reserved.
Twitter Blue Tick——对其社会影响的研究
推特账户验证徽章或俗称的“蓝色勾号”是最受欢迎的功能。推特称之为身份验证标志,而不是背书,根据政策,它只能分配给公众利益的账户。尽管如此,这仍然是许多用户的愿望,许多讨论围绕着它不断发生。在本文中,对学术和行业文献进行了系统的回顾,以研究用户对蓝色勾号徽章的理解和愿望,它对用户和整个社会的影响,以及平台奖励他们的政策。结果显示,蓝色勾号是推特用户的“地位象征”,拥有该徽章的账户被视为精英和有影响力的人。这种对蓝蜱虫的看法并不伤感,而是该平台通过保持低供应量并仅限于知名账户所有者而精心打造的。此外,该研究强调,对于推特的账户验证和反驳,没有具体明确的指导方针。因此,该平台多次成为争议和公众愤怒的中心。该研究的结果也有助于建立理论,并为行业从业者提供管理启示。这项研究是独一无二的,因为过去没有对蓝蜱生态系统进行过深入研究,尽管它是互联网上谈论最多的话题之一。©2021,Associated Management Consultants Pvt.有限公司。保留所有权利。
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