Empowerment of Cross-Border E-Commerce Platforms for Small and Medium-Sized Enterprises: Evidence from China

IF 2 4区 管理学 Q3 BUSINESS
Zhigang Fan, Yansu Wang, Zhenzhou Ying
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引用次数: 1

Abstract

ABSTRACT Purpose Although the important role of cross-border e-commerce platforms in supporting small and medium-sized enterprises (SMEs) has continuously attracted scholarly attention, existing research overlooks the perspective of value chain processes, which have become more crucial when facing a dual shock from resurgent protectionist policies and the COVID-19 pandemic. This paper deconstructs strategic flexibility from the perspective of value chain processes and further explores the mechanism of cross-border e-commerce platform empowerment on SME export performance. Methodology/approach A total of 425 SMEs participating in cross-border e-commerce platforms were used as the research sample for this empirical study, subsequently analyzing the multiple mediating effects. Findings The results show that strategic flexibility plays a partial mediating role between the empowerment of e-commerce platforms and SMEs’ export performance. Specifically, market flexibility shows a relatively weak significance unlike delivery flexibility, which shows the strongest significance. Originality/Value Following the overall perspective of the platform ecosystem, this study expands and integrates traditional empowerment theory and value chain theory into one analytical framework. It investigates the mechanism through which e-commerce platform empowerment influences a firm's export performance. Practical implications Managerial suggestions for collaborative innovation of cross-border e-commerce platforms and SMEs in China are proposed. SMEs should actively integrate into platforms according to their business characteristics, fully exploit the platform resources, and focus on improving their responsiveness to export markets.
中小企业跨境电商平台赋权:来自中国的证据
摘要目的尽管跨境电子商务平台在支持中小企业方面的重要作用不断引起学术界的关注,但现有研究忽略了价值链过程的视角,在面临保护主义政策死灰复燃和新冠肺炎疫情的双重冲击时,价值链过程变得更加关键。本文从价值链过程的角度解构了战略灵活性,并进一步探讨了跨境电商平台赋能对中小企业出口绩效的影响机制。方法论/方法以425家参与跨境电子商务平台的中小企业为研究样本,分析其多重中介效应。研究结果表明,战略灵活性在电子商务平台赋权与中小企业出口绩效之间发挥部分中介作用。具体而言,市场灵活性表现出相对较弱的意义,而交付灵活性表现出最强的意义。独创性/价值本研究从平台生态系统的整体视角,将传统的赋权理论和价值链理论扩展并整合为一个分析框架。研究了电子商务平台赋权影响企业出口绩效的机制。提出了我国跨境电子商务平台与中小企业协同创新的管理建议。中小企业应根据自身业务特点积极融入平台,充分利用平台资源,着力提高对出口市场的响应能力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
2.20
自引率
35.70%
发文量
22
期刊介绍: The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing features: •basic and applied research that reflects current business marketing theory, methodology, and practice •articles from leading researchers covering topics of mutual interest for the business and academic communities
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