Analysing the business model canvas of the camping industry using cluster analysis

Abstract

Private and public camping businesses are struggling with the strategic and operational management of their establishments. Current research on the camping sector is scarce, whether related to campsite management or existing business models. This paper aims to identify the groups of business models in the camping industry, categorize camping businesses, and enable a better understanding of the factors distinguishing the different business models by proposing key financial and non-financial indicators. Thus, a Business Model Canvas approach is applied to a set of 52 currently operating camping businesses, and a cluster analysis used to explore key factors. Findings reveal several camping business profiles, and the conclusions outline managerial implications.