Nokia’s Comeback — Is it Revival of an Iconic Brand?

IF 0.1 Q4 BUSINESS

Asian Case Research Journal Pub Date : 2019-12-01 DOI:10.1142/s0218927519500172

N. Zaidi, P. Tyagi, Animesh Singh

引用次数: 2

Abstract

The case highlights how once a market leader went from glory to decline because of its averseness to change in the dynamic competitive environment. It also emphasises the importance of innovation, ...

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诺基亚的回归——是一个标志性品牌的复兴吗?

这个案例突显了曾经的市场领导者是如何在充满活力的竞争环境中从辉煌走向衰落的，因为它的厌恶和变化。它还强调了创新的重要性。。。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asian Case Research Journal BUSINESS-

CiteScore

0.10

自引率

0.00%

发文量

期刊介绍： The Asian Case Research Journal"s principal objective is to provide case instructors, whether academics, consultants, or company in-house trainers, a selection of high-quality cases on Asian companies and MNCs operating in Asia-Pacific. These cases, not having been previously published, provide a fresh and topical pool of cases for teaching purposes. The cases are either decisional — that is, requiring some business decision from the reader — or illustrative in nature, such as reasons for a firm"s success. The cases come from various business disciplines including strategic management, marketing, organizational behavior/human resources, operations management, and MIS. All cases have been double blind refereed to ensure quality.