Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing

Q1 Business, Management and Accounting

Journal of Marketing Communications Pub Date : 2023-08-15 DOI:10.1080/13527266.2023.2246036

Yakun Zhang, Jithendran Kokkranikal, Brianna Parker

引用次数: 0

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消费者对图像处理过程的处理方式是否不同？航空广告处理中意象唤起水平与多维心理意象的相互作用

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来源期刊

Journal of Marketing Communications Business, Management and Accounting-Business and International Management

CiteScore

7.70

自引率

0.00%

发文量

期刊介绍： The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.