Social marketing benchmark criteria use in health behaviour change interventions in pacific islands populations: a systematic review

IF 3.1 4区 管理学 Q2 BUSINESS
Sarah Ryan, K. E. Kariippanon, A. Okely, R. Stanley, G. Waqa, Melanie Randle
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引用次数: 3

Abstract

Purpose Social marketing has been widely used to effectively and voluntarily change behaviours worldwide. The social marketing benchmark criteria offer a framework to apply this approach. This paper aims to examine the extent of use and predictors of success of social marketing benchmark criteria in changing the health behaviours of Pacific Islands populations. Design/methodology/approach A systematic review of studies designed to change health behaviours among Pacific Islands populations. Studies were assessed against the social marketing benchmark criteria to determine the extent to which the reported intervention used a social marketing approach; and whether the use of the social marketing benchmark criteria led to more effective interventions. Findings In total, 22 studies were included. In total, 13 were conducted within the Pacific Islands and 9 were aimed at Pacific Islands populations living in America, New Zealand or Hawaii. The most common criteria used were behaviour change, insight and customer orientation. Theory criterion was least commonly used. There was no clear indication of which criterion or combination of criteria, resulted in more effective interventions. Research limitations/implications Further empirical evaluations of social marketing interventions within the Pacific Islands context are required to appropriately assess effective predictors of success for this population group. Studies of social marketing interventions targeting non-Pacific Islands populations in non-Pacific Island countries and territories may have limited applicability to Pacific Islanders living in Pacific Island countries and territories. Originality/value While similar studies have been conducted, this is the first study to review all behaviour change interventions by applying a social marketing lens in the Pacific Islands. While globally this may have been reviewed, the Pacific Islands has a unique context that needs to be considered, rather than assuming a one size fits all approach. This study offers a comprehensive overview of existing health behaviour change interventions in the Pacific Islands and a call to action to move social marketing forward within the Pacific Islands.
社会营销基准标准在太平洋岛屿人口卫生行为改变干预措施中的应用:系统审查
社会营销已被广泛用于有效地和自愿地改变世界范围内的行为。社会营销基准标准为应用这种方法提供了一个框架。本文旨在研究在改变太平洋岛屿人口健康行为的社会营销基准标准的使用程度和成功的预测因素。设计/方法/方法对旨在改变太平洋岛屿人口健康行为的研究进行系统审查。根据社会营销基准标准对研究进行评估,以确定报告的干预措施使用社会营销方法的程度;以及使用社会营销基准标准是否会导致更有效的干预。共纳入22项研究。总共有13项是在太平洋岛屿内进行的,9项是针对居住在美国、新西兰或夏威夷的太平洋岛屿人口。最常用的标准是行为改变、洞察力和以客户为导向。理论标准最不常用。没有明确的迹象表明哪个标准或标准组合导致更有效的干预措施。研究局限性/意义需要对太平洋岛屿背景下的社会营销干预进行进一步的实证评估,以适当地评估这一人群成功的有效预测因素。针对非太平洋岛屿国家和领土内非太平洋岛屿人口的社会营销干预研究,对生活在太平洋岛屿国家和领土内的太平洋岛屿居民的适用性可能有限。原创性/价值虽然已经进行了类似的研究,但这是第一个通过应用太平洋岛屿的社会营销镜头来审查所有行为改变干预措施的研究。虽然在全球范围内可能已经审查了这一点,但太平洋岛屿有一个独特的背景,需要加以考虑,而不是假设一个放之四海而皆准的办法。这项研究全面概述了太平洋岛屿现有的保健行为改变干预措施,并呼吁采取行动,在太平洋岛屿内推动社会营销。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
4.60
自引率
29.20%
发文量
33
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