Timo Phillip Böttcher, Sarah Empelmann, Jörg Weking, Andreas Hein, Helmut Krcmar
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引用次数: 0
Abstract
When presented with the latest statistics on global warming, it becomes evident that ecological sustainability will be equally important as economic sustainability for companies. A new wave of start-ups shows that ecological sustainability can be integral to a business model (BM) without compromising economic success. Like start-ups that designed their BMs to be ecologically and economically sustainable, incumbents also need to undergo two fundamental transformations in parallel: digital and sustainable BM transformation. While each transformation alone is considered demanding, we examined 31 start-ups to develop a taxonomy of digital sustainable BMs to understand how companies can master these complementary challenges and provide guidelines on achieving ecological and economic sustainability by implementing digital BMs. We use this taxonomy to derive four distinct archetypes of how sustainability can be an integral part of the BM: Sustainable Software Solutions, Sustainable Product-Service Systems, Sustainability Intelligence, and Digital Sustainable Platforms. For each archetype, we reveal the role of digital technology in creating ecological BMs and how these BMs create sustainable value from an ecological, economic, and technological perspective. Therefore, we go beyond using digital technology to optimise production or logistics or enable remote work and implement sustainability as an integral part of the core logic of the organisation and its identity. For practice, our strategy guidelines contribute to creating a sustainable reality based on digital technology implemented in the BMs.
期刊介绍:
The Information Systems Journal (ISJ) is an international journal promoting the study of, and interest in, information systems. Articles are welcome on research, practice, experience, current issues and debates. The ISJ encourages submissions that reflect the wide and interdisciplinary nature of the subject and articles that integrate technological disciplines with social, contextual and management issues, based on research using appropriate research methods.The ISJ has particularly built its reputation by publishing qualitative research and it continues to welcome such papers. Quantitative research papers are also welcome but they need to emphasise the context of the research and the theoretical and practical implications of their findings.The ISJ does not publish purely technical papers.