Digital sustainable business models: Using digital technology to integrate ecological sustainability into the core of business models

IF 6.5 2区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE
Timo Phillip Böttcher, Sarah Empelmann, Jörg Weking, Andreas Hein, Helmut Krcmar
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Abstract

When presented with the latest statistics on global warming, it becomes evident that ecological sustainability will be equally important as economic sustainability for companies. A new wave of start-ups shows that ecological sustainability can be integral to a business model (BM) without compromising economic success. Like start-ups that designed their BMs to be ecologically and economically sustainable, incumbents also need to undergo two fundamental transformations in parallel: digital and sustainable BM transformation. While each transformation alone is considered demanding, we examined 31 start-ups to develop a taxonomy of digital sustainable BMs to understand how companies can master these complementary challenges and provide guidelines on achieving ecological and economic sustainability by implementing digital BMs. We use this taxonomy to derive four distinct archetypes of how sustainability can be an integral part of the BM: Sustainable Software Solutions, Sustainable Product-Service Systems, Sustainability Intelligence, and Digital Sustainable Platforms. For each archetype, we reveal the role of digital technology in creating ecological BMs and how these BMs create sustainable value from an ecological, economic, and technological perspective. Therefore, we go beyond using digital technology to optimise production or logistics or enable remote work and implement sustainability as an integral part of the core logic of the organisation and its identity. For practice, our strategy guidelines contribute to creating a sustainable reality based on digital technology implemented in the BMs.

Abstract Image

数字化可持续商业模式:利用数字技术将生态可持续性融入商业模式的核心
根据有关全球变暖的最新统计数据,对于企业来说,生态可持续发展显然与经济可持续发展同等重要。新一轮的创业浪潮表明,生态可持续发展可以成为商业模式(BM)不可或缺的一部分,而不会影响经济上的成功。与设计生态和经济可持续发展商业模式的初创企业一样,现有企业也需要同时经历两个基本转型:数字化转型和可持续商业模式转型。虽然每种转型都被认为要求很高,但我们对 31 家初创企业进行了研究,制定了数字化可持续基本管理分类法,以了解企业如何应对这些互补性挑战,并为通过实施数字化基本管理实现生态和经济可持续发展提供指导。我们利用这一分类法,得出了可持续发展如何成为企业管理不可分割的一部分的四种不同原型:可持续软件解决方案、可持续产品服务系统、可持续智能和数字可持续平台。对于每种原型,我们都揭示了数字技术在创建生态型生物市场中的作用,以及这些生物市场如何从生态、经济和技术角度创造可持续价值。因此,我们不仅要利用数字技术来优化生产或物流,或实现远程工作,还要将可持续发展作为组织核心逻辑及其特性的一个组成部分。在实践中,我们的战略方针有助于在企业管理中应用数字技术,创造可持续发展的现实。
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来源期刊
Information Systems Journal
Information Systems Journal INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
14.60
自引率
7.80%
发文量
44
期刊介绍: The Information Systems Journal (ISJ) is an international journal promoting the study of, and interest in, information systems. Articles are welcome on research, practice, experience, current issues and debates. The ISJ encourages submissions that reflect the wide and interdisciplinary nature of the subject and articles that integrate technological disciplines with social, contextual and management issues, based on research using appropriate research methods.The ISJ has particularly built its reputation by publishing qualitative research and it continues to welcome such papers. Quantitative research papers are also welcome but they need to emphasise the context of the research and the theoretical and practical implications of their findings.The ISJ does not publish purely technical papers.
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