Role of Facilitators in the Medical Tourism Industry - A Study of Medical Tourism Facilitators in an Emerging Market

Q3 Business, Management and Accounting

Services Marketing Quarterly Pub Date : 2022-04-03 DOI:10.1080/15332969.2022.2056288

Michelle Rydback

引用次数: 2

Abstract

Abstract Established scholars encourage academics from different fields to make a contribution to the service research to advance, maintain relevance, and promote diversity in the service discipline. This study focuses on a novel type of intermediaries called medical tourism facilitators that assume a vital function in the medical tourism industry. Applying the case study method, the researchers collected qualitative data from three medical tourism facilitators in the Philippines. The study presents a model that includes six supplementary services, namely: information dissemination, consultation, booking, providing hospitality, network development, and support industry development.

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促进者在医疗旅游行业中的作用——新兴市场医疗旅游促进者的研究

摘要知名学者鼓励来自不同领域的学者为服务研究做出贡献，以推进、保持相关性并促进服务学科的多样性。这项研究的重点是一种新型的中介机构，称为医疗旅游促进者，在医疗旅游业中发挥着至关重要的作用。应用案例研究方法，研究人员从菲律宾的三位医疗旅游促进者那里收集了定性数据。该研究提出了一个包括六项补充服务的模式，即：信息传播、咨询、预订、提供招待、网络开发和支持行业发展。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Services Marketing Quarterly Business, Management and Accounting-Business, Management and Accounting (miscellaneous)

CiteScore

2.40

自引率

0.00%

发文量

期刊介绍： Services Marketing Quarterly is directed at academicians and practitioners who are involved in the development and application of services marketing concepts to the wide spectrum of industries that constitute the service sector of economies. The journal presents both theoretical and empirical articles including experimental and pilot studies addressing various issues faced by service marketers to enhance the development of the marketing literature in the application of marketing concepts to services. Areas of emphasis include: Service characteristics changes. Servicescape impacts. Service delivery impacts. Services impact on organizational image. Digital service environments and impacts. Evolution of services over time and by industry. Contributions are encouraged which include analysis of existing practice, methods and programs; application of new ideas and methods; and research on various aspects of services marketing. Each manuscript should include the marketing implications of the impact of the findings on services marketing theory and/or practice. Services Marketing Quarterly also welcome proposals for special issues.