Modelling the relationship between higher education service quality, student engagement, attachment, satisfaction, and loyalty: a case of a Malawian public university

IF 1.3 Q2 EDUCATION & EDUCATIONAL RESEARCH

Journal of Teaching in Travel & Tourism Pub Date : 2022-10-06 DOI:10.1080/15313220.2022.2128983

Z. Kankhuni, C. Ngwira, M. B. Sepula, F. Kapute

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引用次数: 2

Abstract

ABSTRACT While higher education service quality (HESQ) has emerged as a key determinant of sustainable competitive advantage for universities, its impact on important student outcomes such as student satisfaction, attachment, engagement, and loyalty, remains under-researched. Based on the extant literature, the current study seeks to assess the impact of HESQ on student satisfaction, attachment, engagement, and loyalty. Using a sample of 293 tourism and hospitality students at a Malawian public university, the study employed partial least squares (PLS) structural equation modelling to examine the relationships. Results showed that HESQ positively influences student satisfaction, engagement, and attachment. In turn, school attachment had a positive influence on engagement and satisfaction. In addition, student satisfaction positively influenced student loyalty. The results failed to support the significant impact of engagement on satisfaction and student loyalty, nor of attachment on student loyalty.

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高等教育服务质量、学生参与度、依恋、满意度和忠诚度之间关系的建模——以马拉维公立大学为例

摘要尽管高等教育服务质量（HESQ）已成为大学可持续竞争优势的关键决定因素，但其对学生满意度、依恋、参与度和忠诚度等重要学生成果的影响仍有待研究。基于现有文献，本研究试图评估HESQ对学生满意度、依恋、参与度和忠诚度的影响。该研究以马拉维一所公立大学的293名旅游和酒店专业学生为样本，采用偏最小二乘（PLS）结构方程建模来检验两者之间的关系。结果表明，HESQ对学生满意度、参与度和依恋有正向影响。反过来，学校依恋对参与度和满意度有积极影响。此外，学生满意度对学生忠诚度有正向影响。研究结果没有支持参与对满意度和学生忠诚度的显著影响，也没有支持依恋对学生忠诚度的重大影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Teaching in Travel & Tourism EDUCATION & EDUCATIONAL RESEARCH-

CiteScore

4.30

自引率

12.00%

发文量

期刊介绍： The Journal of Teaching in Travel & Tourism is the professional journal of the International Society of Travel & Tourism Educators (ISTTE). This journal serves as an international interdisciplinary forum and reference source for travel and tourism education. The readership of the journal is international in scope, with a good representation in college and university libraries as well as high schools and professional schools offering courses in travel and tourism.