SUSTAINABILITY STRATEGY: TRANSFORMING TOURISM FROM THE LEADING SECTOR TO THE TRANS-SECTOR IN BALI

Abstract

The recovery of Bali tourism after Covid-19 has provided optimal results, even Bali's economic growth in the first quarter amounted to 6.04% and Bali is already ranked 6th best nationally. The number of international flights to Bali has reached 36 airlines with an average passenger between 13,000 - 15,000 foreign tourists per day. The learning during the Covid-19 period indicates that it is time for Bali tourism to improve, which is not just looking at the quantity approach, one of which is the achievement of tourist arrivals as an indicator of tourism success, but the impact of benefits on society, nature and Balinese culture in a sustainable manner. This article tries to provide an overview that the jargon of Bali tourism as a leading sector is no longer relevant but Bali tourism is time to transform as a trans-sector. This article also seeks to provide a quality, dignified and sustainable tourism management strategy by realizing Bali as a responsible destination to attract more responsible tourists as well. This research uses a qualitative method with secondary data from various literatures such as books, articles, internet pages, webinar materials and focus group discussions to access the latest data and information related to the development and problems of Bali tourism today, the positive and negative impacts of Bali tourism and Bali tourism strategies as a trans-sector that is more grounded and provides sustainable benefits to all stakeholders and society.