Journal of Marketing Education: A Retrospective Overview Between 1979 and 2019

IF 2.8 Q1 EDUCATION & EDUCATIONAL RESEARCH

Journal of Marketing Education Pub Date : 2021-03-01 DOI:10.1177/0273475321996026

Naveen Donthu, Satish Kumar, A. Mills, Debidutta Pattnaik

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引用次数: 6

Abstract

Journal of Marketing Education (JMED) is an important academic source for the progression of innovative research and experiential wisdom, both of which enhance the knowledge of marketing educators. The primary objective of this study is to provide a retrospection on the emergence and growth of JMED using scientometrics—in simple terms, is the quantification of science. Applying bibliometric methods, the top articles, authors, and topics in JMED titles are identified. A thematic analysis groups JMED articles into 10 semantic clusters: team environment, innovative teaching techniques, students’ evaluation of teaching, qualitative assessment of marketing outlets, technological diffusion in marketing education, experiential learning, marketing values and ethics, self-regulated learning, objective exams, and multiple experiential techniques and student learning. Among these, technological diffusion in marketing education, marketing values and ethics, and multiple experiential techniques and student learning are the most popular and evolving. Apart from informing JMED readers about possible future avenues of the journal, this study may provide valuable information to its editorial board.

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市场营销教育杂志：1979年至2019年的回顾性综述

《市场营销教育杂志》（JMED）是创新研究和体验智慧发展的重要学术来源，两者都能提高市场营销教育工作者的知识水平。本研究的主要目的是使用科学计量学来回顾JMED的出现和发展——简单地说，就是科学的量化。应用文献计量方法，确定了JMED标题中的热门文章、作者和主题。主题分析将JMED文章分为10个语义集群：团队环境、创新教学技术、学生对教学的评价、营销渠道的定性评估、营销教育中的技术扩散、体验式学习、营销价值观和道德、自主学习、客观考试，以及多种体验技术和学生学习。其中，营销教育中的技术扩散、营销价值观和道德、多种体验技术和学生学习是最受欢迎和发展的。除了向JMED读者介绍该杂志未来可能的发展途径外，这项研究还可能为其编委会提供有价值的信息。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing Education EDUCATION & EDUCATIONAL RESEARCH-

CiteScore

6.00

自引率

25.00%

发文量

期刊介绍： The Journal of Marketing Education is the leading international scholarly journal devoted to contemporary issues in marketing education. Its mission is to provide a forum for the exchange of ideas, information, and experiences related to the process of educating students in marketing and its subfields. Its audience is largely composed of marketing faculty members at institutions of higher education where teaching is an integral component of their overall responsibilities. The main function of the Journal of Marketing Education is to publish articles focusing on the latest teaching/learning strategies and tactics in marketing education.