Why Not Travel to Malaysia? Perspectives of Future Senior Tourists toward Senior-Friendly Destination Attributes

IF 2.6 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Quality Assurance in Hospitality & Tourism Pub Date : 2022-01-07 DOI:10.1080/1528008X.2021.2024108

Liew Sien Leong, S. R. Hussin, N. Abdullah

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引用次数: 3

Abstract

ABSTRACT The push-pull motivation theory was applied to examine the role of travel motivation in the relationship between senior-friendly destination attributes and future seniors’ travel intention to a senior-friendly destination. A quantitative cross-sectional study was conducted on a sample of 209 future senior tourists in Malaysia. Hierarchical multiple regression and factor analysis results revealed four important attribute dimensions of a senior-friendly destination from the perspective of future senior tourists, i.e., ‘senior-friendly facilities and accessibility,’ ‘tourism resources and attractions,’ ‘complementary services,’ and ‘safety and security services.’ ‘Tourism resources and attractions’ was found to be the only destination attribute that significantly predicts future seniors’ travel intention. Travel motivation was tested to determine its effect on travel intention, however the findings indicated that future senior tourists’ travel motivation has no moderating role in the relationship between senior-friendly destination attributes and travel intention. Implications and suggestions are provided for tourism researchers, destination managers, and travel service providers.

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为什么不去马来西亚旅游?未来老年游客对老年友好型旅游目的地属性的展望

摘要应用推拉动机理论，考察旅游动机在老年人友好型目的地属性与未来老年人前往老年人友好型目的地旅游意愿之间的关系中所起的作用。本研究以209名未来前往马来西亚的老年游客为样本，进行定量横断面研究。层次多元回归和因子分析结果揭示了未来老年游客视角下老年友好型目的地的四个重要属性维度，即“老年友好型设施和可达性”、“旅游资源和吸引力”、“互补服务”和“安全与安保服务”。“旅游资源和景点”是唯一能显著预测未来老年人旅游意向的目的地属性。研究结果表明，未来老年游客的旅游动机对老年人友好目的地属性与旅游意愿之间的关系没有调节作用。为旅游研究者、目的地管理者和旅游服务提供者提供了启示和建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Quality Assurance in Hospitality & Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

7.00

自引率

18.20%

发文量

期刊介绍： The Journal of Quality Assurance in Hospitality & Tourism serves as a medium to share and disseminate new research findings, theoretical development and superior practices in hospitality and tourism. The journal aims to publish cutting-edge, empirically and theoretically sound research articles on quality planning, development, management, marketing, evaluation, and adjustments within the field. Readers of the journal stay up-to-date on the latest theory development and research findings, ways to improve business practices, successful hospitality strategies, maintenance of profit requirements, and increasing market share in this complex and growing field. Comprised of conceptual and methodological research papers, research notes, case studies, and review books and conferences the Journal of Quality Assurance in Hospitality & Tourism offers readers examples of real world practices and experiences that involve: -Organizational development and improvement -Operational and efficiency issues -Quality policy and strategy development and implementation -Quality function deployment -Quality experiences in hospitality industry -Service quality improvement and customer satisfaction -Managerial issues, such as employee empowerment & benefits, quality costs, & returns on investment -The role and participation of private and public sectors, including residents -International, national, and regional tourism; tourism destination sites; arid systems of tourism