Captação e subversão de práticas intersemióticas: uma análise discursiva no contexto político brasileiro

Abstract

In this article, seeking to articulate contributions from the enunciative Discourse Analysis with Bakhtin's proposals regarding dialogism and discourse genres, we aim to discuss the processes of capture and subversion (MAINGUENEAU, 1997), in the context of the internet, of a genre of intersemiotic discourse to produce another position, marked by the confrontation between different discursive formations. In light of these theoretical frameworks, we undertake a discursive analysis of a cover of Exame magazine, approaching the issue of social security's reform in Brazil - proposed by Michel Temer's government in 2016 - and a parody of that same text. The results of the analysis allows to comprehend that both capture and subversion are part of the same process and that, in the context of intersemiotic practices on the Internet between different discursive formations, they are part of a discursive competence repertoire of a community that stands against neoliberal discourses. Through this course, we hope to collaborate, in theoretical-analytical terms, with researches that focuses on the analysis of verb-visual texts from the internet through a discursive perspective, proposing the reflection on knowledge produced in statements that currently circulate in our country about themes of a political nature.