A digital business transformation maturity model for micro enterprises in developing countries

Q2 Business, Management and Accounting

Global Business and Organizational Excellence Pub Date : 2023-08-16 DOI:10.1002/joe.22230

Supattana Sukrat, Atchara Leeraphong

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引用次数: 1

Abstract

To survive and thrive in highly competitive environments, micro-enterprises, like all businesses, need to adapt to changing market conditions. In today's digital age, digital transformation can help micro-enterprises improve their efficiency, customer experience, and decision-making to remain competitive and meet consumer demands. Therefore, this study seeks to establish a micro enterprise-specific digital transformation maturity model based on prior literature and interviews with 12 micro enterprise business owners. The resulting model has four dimensions: strategy, process, technology, and people. Each dimension consists of four maturity levels comprised of significant, specific characteristics. Five specialists from diverse fields reviewed and modified the proposed model. For model evaluation, we performed data analytics using the K-means clustering algorithm on online questionnaire data. The final maturity model fits well with the needs of the micro-enterprises under investigation and can be used as a guide by other micro and small businesses in developing countries.

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发展中国家微型企业数字化业务转型成熟度模型

为了在竞争激烈的环境中生存和发展，微型企业和所有企业一样，需要适应不断变化的市场条件。在当今的数字时代，数字化转型可以帮助微型企业提高效率、客户体验和决策，以保持竞争力并满足消费者需求。因此，本研究试图基于先前的文献和对12位微型企业主的采访，建立一个特定于微型企业的数字化转型成熟度模型。由此产生的模型有四个维度：战略、流程、技术和人员。每个维度由四个成熟度级别组成，这些级别由重要的、特定的特征组成。来自不同领域的五位专家对拟议模式进行了审查和修改。对于模型评估，我们使用K-means聚类算法对在线问卷数据进行了数据分析。最终成熟度模型非常符合被调查微型企业的需求，可以作为发展中国家其他微型和小型企业的指导。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Global Business and Organizational Excellence Business, Management and Accounting-Business and International Management

CiteScore

7.70

自引率

0.00%

发文量

期刊介绍： For leaders and managers in an increasingly globalized world, Global Business and Organizational Excellence (GBOE) offers first-hand case studies of best practices of people in organizations meeting varied challenges of competitiveness, as well as perspectives on strategies, techniques, and knowledge that help such people lead their organizations to excel. GBOE provides its readers with unique insights into how organizations are achieving competitive advantage through transformational leadership--at the top, and in various functions that make up the whole. The focus is always on the people -- how to coordinate, communicate among, organize, reward, teach, learn from, and inspire people who make the important things happen.