On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice

IF 5.9 2区管理学 Q1 BUSINESS

International Journal of Research in Marketing Pub Date : 2023-06-01 DOI:10.1016/j.ijresmar.2023.03.001

Renana Peres , Martin Schreier , David Schweidel , Alina Sorescu

引用次数: 34

Abstract

How does ChatGPT, and other forms of Generative Artificial Intelligence (GenAI) affect the way we have been conducting—and evaluating—academic research, teaching, and business practice? What are the implications for the theory and practice of marketing? What are the opportunities and threats, and what are some interesting avenues for future research? This editorial aims to kick off an initial discussion and stimulate research that will help us better understand how the marketing field can fully exploit the potential of GenAI and effectively cope with its challenges.

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论ChatGPT及其后：生成人工智能如何影响研究、教学和实践

ChatGPT和其他形式的生成人工智能（GenAI）如何影响我们进行和评估学术研究、教学和商业实践的方式？对市场营销的理论和实践有什么启示？机会和威胁是什么，未来研究的一些有趣途径是什么？这篇社论旨在启动初步讨论并激发研究，帮助我们更好地了解营销领域如何充分利用GenAI的潜力并有效应对其挑战。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Research in Marketing BUSINESS-

CiteScore

11.80

自引率

4.30%

发文量

审稿时长

66 days

期刊介绍： The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. Among IJRM targeted audience are marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals.