Coastal Community Empowerment based on Marine Tourism Development Strategy Case Study in West Java Province, Indonesia

Abstract

The potential for developing coastal areas in West Java for marine tourism continues to be increased. The development of marine tourism areas is an option for local economic recovery after Covid-19 for coastal areas. This research aims to analyze the resilience and development strategy for marine tourism in west java province, Indonesia. This research was conducted between March until August 2022 in the Southern coastal area of West Java Province, Indonesia This research used primary and secondary data. The respondent sampling technique used cluster random sampling of 100 respondents, which consisted of tourists, tour guides, and tourist destination managers. The analytical tool used SWOT analysis, validity, and reliability of the data tested. Based on the analysis results coastal community empowerment based on marine tourism development strategy in quadrant I is a very favorable situation. The coastal community empowerment based on the marine tourism development strategy has opportunities and strengths so that it can take advantage of the opportunities that exist. The strategy for coastal community empowerment based on marine tourism development strategy must be established in this quadrant to support aggressive growth policies. The results of testing the Internal External Matrix show that the position of the coastal community empowerment based on marine tourism development is in quadrant I with several internal and external weighting scores of 3.13 and 3.03, respectively.