Dark Side of Sharing Economy: Examining the Unethical Practices and Its Impact on Coopetition and Firm Performance

IF 2 4区 管理学 Q3 BUSINESS
Sheshadri Chatterjee, Ranjan Chaudhuri, D. Vrontis, Pantea Foroudi
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引用次数: 0

Abstract

ABSTRACT Purpose The purpose of this study is to examine the unethical practices that could take place in the sharing economy and their impact on B2B cooperation and competition among rival firms and their performance. Design/methodology/approach From the literature review and theories, a theoretical model has been developed. The model is later validated using the structural equation modelling technique considering samples from 16 firms involved in sharing resources. Findings The study found that there is a significant negative impact of unethical practices in the sharing economy for B2B coopetition, which in turn negatively impacts firm performance. Research implications The business model for the sharing economy is becoming popular in business-to-business (B2B) marketing literature. Firms can utilize resources of other firms lying idle and reduce cost, optimize resource utilization, and achieve greater flexibility. Some organizations also share their resources with rival firms. However, there are concerns about unethical practices by rival firms, which may be due to the misuse of data, human resources, and intellectual property, and so on. Few studies have investigated the unethical practices that may take place in the sharing economy, but there is a growing interest among the practitioners, researchers, and academicians in this area. Thus, this research investigated the unethical practices that may take place in the sharing economy and its consequences from B2B cooperation and competition perspectives. Originality/value Only a limited number of research studies have investigated the unethical practices that could happen in the sharing economy. This study has investigated the issues of unethical practices in sharing economy from B2B perspective in relation to cooperation and competition among the rival firms which is a unique value proposition. Also, the proposed theoretical model is a unique model and with a high explanative power which is also another unique contribution of this study.
共享经济的黑暗面:检视不道德行为及其对合作与企业绩效的影响
摘要目的本研究的目的是研究共享经济中可能发生的不道德行为及其对竞争对手公司之间B2B合作和竞争及其绩效的影响。从文献综述和理论中,形成了一个理论模型。该模型随后使用结构方程建模技术对16家参与资源共享的公司的样本进行了验证。研究发现,共享经济中的不道德行为对B2B合作有显著的负面影响,进而对企业绩效产生负面影响。共享经济的商业模式在企业对企业(B2B)营销文献中越来越流行。企业可以利用其他企业闲置的资源,降低成本,优化资源利用,实现更大的灵活性。一些组织还与竞争对手共享资源。然而,也有人担心竞争对手的不道德行为,这可能是由于滥用数据、人力资源和知识产权等。很少有研究调查共享经济中可能发生的不道德行为,但从业者、研究人员和学者对这一领域的兴趣日益浓厚。因此,本研究从B2B合作和竞争的角度调查了共享经济中可能发生的不道德行为及其后果。只有有限数量的研究调查了共享经济中可能发生的不道德行为。本研究从B2B的角度探讨了共享经济中不道德行为的问题,这与竞争对手之间的合作和竞争有关,这是一个独特的价值主张。此外,所提出的理论模型是一个独特的模型,具有很高的解释力,这也是本研究的另一个独特贡献。
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来源期刊
CiteScore
2.20
自引率
35.70%
发文量
22
期刊介绍: The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing features: •basic and applied research that reflects current business marketing theory, methodology, and practice •articles from leading researchers covering topics of mutual interest for the business and academic communities
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